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StackAdapt

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"Automates digital ads across multiple channels."

Case Study
Frequently Asked Questions
This company helps marketers create, manage, and analyze digital advertising campaigns. It automates ad delivery across different formats like video, display, native, and more. With machine learning, it optimizes performance and provides insights. It's a one-stop shop for running effective ad campaigns.
StackAdapt Stated Claims
These are public claims Blurbs AI believes to have been made by StackAdapt.
Industry-leading technology
StackAdapt claims that their industry-leading programmatic advertising platform leverages machine learning and AI for unparalleled campaign performance.
Unmatched customer success
StackAdapt claims that their dedicated team of professionals provides comprehensive onboarding, support, and expertise to deliver a differentiated client experience.
Multi-channel capabilities
StackAdapt claims that their platform offers unrivaled multi-channel targeting across native, display, video, CTV, audio, in-game, and DOOH ad formats.
BlurbSTAR Case Study
Ledger Bennett & StackAdapt
Multi-channel strategy boosts B2B engagement 107% above benchmark
107%
Engagement rate above industry average
150%
Increase in engagement from audio ads
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Client Engagement Struggles and Needs
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Seeking to boost engagement for General Electric
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Struggling with targeted audience reach
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Lacked effective creative assets
Ledger Bennett sought to improve B2B marketing efforts for General Electric, aiming to boost engagement and conversions. The company faced challenges in precisely targeting audiences and generating effective creative assets. They partnered with StackAdapt to revitalize their approach through innovative marketing strategies. By understanding their client's needs, Ledger Bennett identified gaps in their existing system that hindered impactful audience engagement and conversion rates. This initiative was crucial as previous marketing campaigns had underperformed, and the stakes were high to show tangible results.
2.
Task
Crafting a Multi-Channel Strategy
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Develop a multi-channel engagement strategy
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Leverage StackAdapt's advanced tools
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Aim for highly personalized outreach
Tasked with enhancing B2B engagement, Ledger Bennett needed to create a new multi-channel strategy. Their goal was to develop a refined targeting mechanism and produce compelling creative content that could attract and convert B2B professionals. They aimed to leverage specific marketing technologies and methodologies supplied by StackAdapt, such as ABM Targeting, Creative Studio capabilities, and browsing audiences to achieve personalized and effective outreach. This effort required a deep understanding of the client’s industry and consumer behavior to tailor their marketing strategy effectively.
3.
Action
Strategic Implementation and Execution
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Crafted engaging audio ads
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Utilized advanced ABM targeting
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Engaged users with strategic retargeting
Ledger Bennett executed a comprehensive marketing strategy with StackAdapt by utilizing their advanced technological solutions. They deployed the Creative Studio to craft engaging and professional audio ads specifically designed for B2B professionals. With StackAdapt’s ABM targeting solution, they created custom audience lists for more personalized marketing. The strategy also encompassed directing targeted audio ads at users interested in energy reduction and retargeting them with display ads, ensuring a cohesive consumer journey. These actions were pivotal in refining their targeting process and elevating the overall marketing campaign execution.
4.
Result
Achieving Exceptional Engagement Rates
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Engagement rate was 107% above industry average
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Audio ads increased engagement by 150%
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Exceeded expected marketing goals
The implemented strategy proved highly successful, resulting in an engagement rate that was 107% higher than the industry’s B2B benchmark. Exposure to audio ads led to a remarkable 150% increase in user engagement. These metrics underscore the efficacy of the formulated strategy and StackAdapt’s role in optimizing these results. By reaching the right audience segments and nurturing them effectively down the marketing funnel, Ledger Bennett not only met but exceeded their engagement goals. This success demonstrated the viability of a well-orchestrated multi-channel strategy in B2B marketing contexts.
Keywords
B2B MARKETING
MULTI-CHANNEL STRATEGY
TARGETED ADVERTISING
AUDIO ADS
ENGAGEMENT RATE
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