This company helps you run and optimize online ad campaigns across various platforms like TV, social media, and web. They offer both managed services and self-serve options, and specialize in targeting different demographics and using advanced data analysis to improve results.
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Reliable uptime
[Gateway] claims that their services have reliable uptime with minimal downtime or API timeouts.
Efficient request handling
[Gateway] claims to have efficient request handling mechanisms, ensuring timely API responses without prolonged waiting times.
Robust infrastructure
[Gateway] claims to have arobust infrastructure capable of handling high traffic loads without compromising performance.
BlurbSTAR Case Study
US ecommerce site & datawrkz
Programmatic advertising improved conversions and reduced CPA significantly.
30K
Fresh unique visitors each month
40%
Reduction in CPA
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
An ecommerce site in the US focused on baby apparel and related products faced poor user acquisition through social and search channels. They sought a new strategy to increase their enrollment and sales.
2.
Task
The objective was to improve site visits, conversions, and reduce the cost-per-acquisition (CPA) for the ecommerce platform using targeted and more efficient advertising methods.
3.
Action
We employed programmatic tools for prospecting and retargeting, such as 3rd party audiences, contextual targeting, cross-device targeting, audience extension, and cookie exclusion. Additionally, we utilized 1st party data to create micro-segments with tailored messaging based on user engagement levels.
4.
Result
The campaign led to a 40% reduction in CPA, more than 6% conversion rate, and 30,000 fresh unique visitors monthly. These results demonstrate the efficacy of the targeted advertising strategy and data-driven approach.
Keywords
PROGRAMMATIC TOOLS
USER ACQUISITION
COST-PER-ACQUISITION
CONVERSION RATE
MICRO-SEGMENTS
PROSPECTING
RETARGETING
CONTEXTUAL TARGETING
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