This service enhances product visibility by aligning it with consumers’ passions, integrating lifestyle data to boost shopping experiences. Retailers can tap into 1,000+ lifestyle concepts to connect products with customer aspirations, increasing search result relevance and conversion rates. APIs and plugins allow seamless use across all channels, ensuring products are showcased in ways aligned with consumer desires.
These are public claims Blurbs AI believes to have been made by Curated for You.
Enhanced Customer Experience
Curated For You claims that their platform supercharges sales by aligning products with customer passions, sparking imaginations.
Lifestyle-Driven Intelligence
Curated For You claims their AI product intelligence centers on consumer lifestyle rather than visual attributes enhancing relevance.
Dynamic Product Discovery
Curated For You claims they boost conversion rates 6x by integrating lifestyle data into the shopping experience.
PRODUCT RECOMMENDATIONS
CONTEXTUAL PERSONALIZATION
CUSTOMER EXPERIENCE
CUSTOMER PASSION
PRODUCT DISCOVERY
LIFESTYLE DATA
LIFESTYLE DATA INTEGRATION
AI PRODUCT INTELLIGENCE
CUSTOMER EXPERIENCE ENHANCEMENT
PRODUCT DISCOVERY OPTIMIZATION
SEARCH RELEVANCE IMPROVEMENT
CONVERSION RATE OPTIMIZATION
E-COMMERCE PERSONALIZATION
BlurbSTAR Case Study
Curated For You & Lord & Taylor
Lifestyle commerce strategy significantly boosted revenue and efficiency
68%
Increase in incremental revenue
127%
Rise in overall revenue
1.
Situation
Lord & Taylor's Online Transformation
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Aiming to maintain luxury status
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Transitioned to an online-only model
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Needed to optimize digital storefront
Lord &Taylor, arenowned brand with a195-year history, known for accessible luxury, sought to enhance its online presence following its transition to an online-only model. The aim was to retain its reputation as aleader in occasion fashion while optimizing its digital storefront to improve customer experience and drive sales.
2.
Task
Enhancing Lifestyle Commerce Strategy
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Implement a Lifestyle Commerce strategy
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Increase sales and user engagement
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Reduce manual workload significantly
The task for Curated For You (CFY) was to revolutionize Lord &Taylor's online shopping experience by implementing aLifestyle Commerce strategy. This strategy aimed to increase sales, enhance customer shopping experiences, and reduce operational workload by refining curated category offerings.
3.
Action
Automation of Curations with CFY
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Developed topical curated categories
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Replaced manual curations with automation
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Ensured quality and relevancy in offerings
Curated For You automated the curation process by developing hundreds of fine-grained, topical categories such as 'Chic Wedding Guest Vibes' and 'Vegas Vacation' while ensuring quality. This automation replaced time-consuming manual curation tasks, allowing for more accurate and relevant shopping experiences.
4.
Result
Significant Revenue and Efficiency Gains
→
Revenue increased by 127%
→
68% increase in incremental revenue
→
Manual time reduced to 30 minutes a week
Lord &Taylor experienced a127% increase in revenue and a68% increase in incremental revenue from enhanced curation categories. The customer conversion rate doubled, and manual curation time dropped from 80 hours aweek to just 30 minutes, showing asubstantial gain in efficiency.
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