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Syte

Claim page

"eCommerce visual discovery with AI for personalization."

Case Study
Frequently Asked Questions
This company offers a powerful platform for eCommerce that utilizes visual AI to enhance product discovery, automate merchandising, and provide personalized experiences. Their technology is aimed at improving search accuracy, increasing conversion rates, and boosting revenue for brands across fashion, home decor, and jewelry industries, among others. They focus on simplifying backend processes and enhancing frontend user engagement to create a seamless shopping experience.
Syte Stated Claims
These are public claims Blurbs AI believes to have been made by Syte.
AI image recognition accuracy
Syte claims that their image recognition accuracy meets high expectations, setting them apart in visual search technology.
8x combined search conversion
Syte claims that integrating textual and visual search increases conversion rates by 8 times without cannibalizing results.
Tripled conversion with AI
Syte claims that their visual AI technology has tripled conversion rates for their partners, showcasing its effectiveness.
PRODUCT RECOMMENDATIONS
CONTEXTUAL PERSONALIZATION
CUSTOMER EXPERIENCE
CUSTOMER PASSION
PRODUCT DISCOVERY
LIFESTYLE DATA
VISUAL SEARCH
AI MERCHANDISING
PRODUCT RECOMMENDATION
ECOMMERCE PERSONALIZATION
VISUAL RECOMMENDATION ENGINES
AI PRODUCT TAGGING
CONVERSION RATE OPTIMIZATION
OMNICHANNEL ECOMMERCE
BlurbSTAR Case Study
Hibbett & Syte
Syte boosts Hibbett's customer experience and efficiency significantly.
162%
ARPU Uplift
2.4X
Higher CVR
1.
Situation
Retail Struggles with Stock Challenges
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Supply chain issues caused frequent out-of-stock scenarios.
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As a leading sportswear retailer, shoe sizes are critical.
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Non-replenishable inventory exacerbates out-of-stock challen...
Amidst the pandemic, various supply chain challenges left many retailers, including Hibbett, dealing with frequent out-of-stock situations. Hibbett, a leading athletic-inspired fashion retailer, operates in the eCommerce sphere with an extensive network of over 1,100 physical stores across 36 states in the U.S. Given their significant sales in footwear, the unavailability of specific sizes posed notable challenges. As inventory isn't frequently replenishable, once items sell out, new merchandise cycles are introduced. These conditions prompted Hibbett to seek a solution that could maintain customer retention and ensure that shoppers left satisfied, even when faced with out-of-stock scenarios.
2.
Task
Find Solution for Out-of-Stock Issues
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Existing recommendations failed to adequately connect simila...
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Need for a more proactive, size-specific solution.
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Improve customer retention via meaningful alternatives.
Hibbett's task was to find an innovative solution that could mitigate the customer dissatisfaction stemming from out-of-stock scenarios. Existing product recommendation systems weren't sufficient to address the retailer's needs, as they failed to connect shoppers to appropriate alternative items. Hibbett's primary goal was to offer customers recommendations for similar products whenever their desired item was unavailable, thereby reducing customer dropoff and enhancing their shopping experience. This included providing easy-to-use suggestions directly on the product detail pages, specifically targeting footwear items where size availability could lead to abandoned sales.
3.
Action
Deploy Advanced Product Discovery Solutions
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Implemented Syte's Visual Discovery across platforms.
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Key placement of 'Discovery Button' on PDPs.
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Enhanced UX with strategic A/B testing.
Hibbett implemented Syte's Visual Discovery platform across its website and mobile app to tackle out-of-stock issues. Syte's system utilized recommendation carousels and a 'Discovery Button' to suggest similar items when certain products were unavailable. By positioning this feature beneath the sizing area on product pages, the prompt 'Out of Your Size? See Similar Items' directly captured shopper interest at critical decision points. A/B testing on Product Detail Pages (PDP) and Product Listing Pages (PLP) identified optimal placement, confirming increased conversions and revenue per session. This strategic implementation elevated the customer experience by reducing friction and seamlessly guiding customers towards alternative products.
4.
Result
Significant Uplift in Key Metrics
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2.4X higher conversion rates for users of Syte.
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162% increase in average revenue per user.
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9.1% increase in average order value.
The integration of Syte's technology resulted in remarkable improvements for Hibbett, underpinning the retailer's status as an omnichannel leader. There was a 2.4X higher conversion rate (CVR) among shoppers interacting with Syte's solutions compared to non-Syte users. Additionally, an uplift of 162% in average revenue per user (ARPU) was observed alongside a 9.1% increase in average order value (AOV). These statistics demonstrated not only an enhanced customer experience but also a tangible boost in revenue generation. Hibbett's efficient adoption of Syte's offering successfully transformed their online and offline shopping landscapes.
Keywords
HIBBETT
SYTE
VISUAL DISCOVERY
AI TAGGING
PRODUCT DISCOVERY
OMNICHANNEL RETAIL
ECOMMERCE TRENDS
OUT-OF-STOCK SOLUTIONS
PERSONALIZED RECOMMENDATIONS
Syte
Website
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