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Basis

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"Automates digital advertising campaigns effortlessly."

Case Study
Frequently Asked Questions
This platform streamlines advertising by automating complex processes, unifying fragmented tools and teams, and enhancing performance across all media channels. It integrates planning, measuring, and executing campaigns in one user-friendly place, ensuring efficiency and effectiveness.
Basis Stated Claims
These are public claims Blurbs AI believes to have been made by Basis.
Increased Productivity
Basis Technologies claims that its platform increases workforce productivity by 30% by reducing time, steps, and errors.
End-to-End Automation
Basis Technologies claims that its platform automates the entire digital advertising process from planning to measurement.
Centralized Collaboration
Basis Technologies claims that its centralized system enhances collaboration by connecting teams, vendors, and documents.
CTV
OOH
DISPLAY
PROGRAMMATIC
VIDEO
REPORTING
BlurbSTAR Case Study
Basis Technologies & 1o8 Agency
Data-driven campaign boosts enrollment, impresses industry benchmarks.
12%
Click-Through Rate
74%
Video Completion Rate
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Low Enrollment in Early Education
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1o8 Agency partners with Basis Technologies.
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Illinois faces low early childhood enrollment.
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Campaign targets diverse parental demographics.
In 2022, the 1o8 Agency collaborated with Basis Technologies to tackle the challenge of increasing enrollment in publicly funded early childhood programs in the state of Illinois. The existing issues were low enrollment figures primarily due to parental concerns about illness exposure and limited access to technology in low-income households, hindering applications for these programs. To address these concerns, 1o8 Agency aimed to launch a comprehensive awareness campaign to improve participation levels. This campaign needed to strategically engage English and Spanish-speaking parents of young children across various regions, including Chicago, Peoria, Rockford, and Champaign-Urbana.
2.
Task
Designing a Comprehensive Awareness Strategy
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Full-funnel marketing for strategic engagement.
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Data-driven audience segmentation for precision targeting.
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Utilizing multiple digital channels for widespread impact.
The task was to create an effective digital campaign that would target specific audiences with a full-funnel marketing approach. This involved using upper, mid, and lower funnel tactics to drive awareness, site traffic, and ultimately increase enrollment. The campaign required a segmentation strategy to effectively reach 'Parents/Families with Young Kids' using data from various providers. It was crucial to optimize site visits and engagement through data-driven insights and innovative marketing strategies, involving platforms such as Connected TV (CTV), streaming audio, YouTube, and private marketplace deals. The aim was to surpass current marketing benchmarks and measure success through metrics like video completion rates, click-through rates (CTR), and increased site clicks.
3.
Action
Implementing Data-Driven Campaign Tactics
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Advanced media strategy and activation implemented.
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Segmentation and automation tools optimize performance.
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Lotame data provider boosts click-through rates.
Basis Technologies took action by deploying their advanced Media Strategy & Activation Services team to conduct market research and refine targeting strategies. They utilized hyperlocal, contextual, behavioral, and demographic targeting, along with machine learning optimization tools, to enhance campaign efficiency. By testing and rotating data providers, they identified Lotame as a key player in improving click-through rates. Their approach integrated upper, mid, and lower funnel tactics, utilizing channels such as CTV, streaming audio, and YouTube to maximize engagement. Automation tools further enriched the campaign, enhancing media productivity and accelerating performance measurement.
4.
Result
Surpassing Industry Benchmarks Successfully
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Campaign surpasses industry benchmarks dramatically.
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Significant impressions and site clicks generated.
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Positive client feedback reinforces outcomes.
The campaign achieved significant success in boosting engagement and enrollment figures, garnering 94.4 million impressions, 25.5 million video completions, 4.1 million audio completes, and 79,000 clicks to the site. It also registered a 74% video completion rate (VCR), 12% CTR, and a 97% ad completion rate (ACR), all surpassing industry standards. With these outcomes, Basis Technologies' campaign not only fulfilled but exceeded expectations, leading to positive client feedback. The achievements illustrated the potential of leveraging a data-driven digital approach to address specific audience challenges and goals effectively.
Keywords
DATA-DRIVEN DIGITAL CAMPAIGN
ENROLLMENT INCREASE
MARKET RESEARCH SUCCESS
HYPERLOCAL TARGETING
MACHINE LEARNING OPTIMIZATION
ENGAGEMENT METRICS
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