Supply Side Platforms (SSP)

Magnite

"Connects media owners with advertisers programmatically."

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Updated 2 months ago

This company helps media owners and advertisers efficiently connect through technology, optimizing the way ads are bought and sold across multiple digital formats like video, audio, and display, ensuring privacy and transparency.

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Primary Vertical

Supply Side Platforms (SSP)

Magnite Stated Claims

These are public claims Blurbs AI believes to have been made by Magnite.

Global presence

Magnite claims that with people and infrastructure around the world, they know the nuances of markets and have resources to deliver when needed.

Comprehensive offerings

Magnite claims that whether selling or buying, they've got every format covered - streaming, online video, display, audio, and more.

Trusted partner

Magnite claims that they don't cut corners and your interests, not theirs, drive decision-making when it comes to privacy, brand safety, and transparency.

SELL-SIDE ADVERTISING

STREAMING ADVERTISING

PROGRAMMATIC ADVERTISING

CTV ADVERTISING

BRAND SAFETY

SSP

PUBLISHER INVENTORY

CTV

TV ADVERTISING

PROGRAMMATIC

PUBLISHER INVENTORY

CTV

TV ADVERTISING

PROGRAMMATIC

TV ADVERTISING

PROGRAMMATIC

BlurbSTAR Case Study

Adasta Media & Magnite

Automated testing boosts Adasta's ad revenue and efficiency.

30%

Reduction in Testing Times

45%

Increase in Ad Revenue

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Addressing Testing and Yield Complexities

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Evolving media demands efficient solutions.

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Manual testing complicates ad strategies.

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Need for precise, automated adjustments.

In the constantly changing media environment, publishers face a complex challenge: they need to optimize their digital advertising strategies to maximize revenue. Specifically, there is a need for A/B testing of Prebid configurations, which can be both intricate and resource-heavy when done manually. The manual approach not only complicates the implementation process but also poses challenges in precise measurement, leading to potential inefficiencies and missed revenue opportunities. This landscape puts pressure on publishers to find more streamlined methods to adjust and test their ad strategies without interrupting their web page codes or negatively affecting user experience.

Task

Simplifying A/B Testing Processes

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Adasta Media seeks improvement.

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Goal: Automate A/B testing processes.

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Target: Boost efficiency and revenue.

Adasta Media, a prominent digital sales entity in Italy, sought an innovative solution to simplify and enhance their A/B testing of Prebid configurations. The company's primary mission was to overcome the complexity of manual testing by implementing a more efficient, automated approach. Their goal was to streamline the testing process to allow for seamless testing of multiple configurations. This would enable them to assess and fine-tune their advertising strategies in real-time, increasing their revenue potential while maintaining optimal site performance through minimal interference with their web infrastructure.

Action

Implementing Magnite's Demand Manager

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Magnite automates Prebid configuration testing.

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Reduces resource demands and increases precision.

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Empowers refined, data-driven strategies.

Magnite's Demand Manager was introduced as the pivotal solution to automate the A/B testing of Prebid wrappers for Adasta Media. This tool allowed the seamless creation and testing of different Prebid configurations without necessitating changes in the existing web page codes. By automating this process, Magnite empowered Adasta Media to conduct sophisticated experiments with fewer resources and greater precision. This implementation not only streamlined the testing process but also provided actionable insights that were previously hindered by manual testing limitations. As a result, Adasta was able to refine their advertising strategies more effectively and focus on maximizing yield.

Result

Enhanced Revenue and Efficiency

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Substantial increase in revenue.

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Augmented efficiency in ad operations.

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Enables quick adaptation to market changes.

The integration of Magnite's Demand Manager significantly increased Adasta Media's operational efficiency and revenue. By automating the A/B testing process, Adasta achieved optimal ad performance with minimal manual intervention. This led to improved decision-making, supported by accurate, real-time data analytics provided by Magnite. As a result, Adasta experienced a notable upswing in revenue generation as they could rapidly adapt and deploy their most effective strategies. The simplified testing approach also released more time for innovation and strategic development, fostering a more responsive and dynamic advertising ecosystem.

Keywords

PREBID TESTING

DEMAND MANAGER

ADASTA MEDIA

MAGNITE

A/B TESTING

AUTOMATED AD STRATEGY

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

Magnite is a publicly traded company on NASDAQ (MGNI), indicating that they are not exclusively funded by venture capital.

Do they do retargeting?

As a sell-side advertising platform, part of Magnite's service offerings likely include retargeting to optimize ad placements for their clients.

Are they CCPA-compliant?

Magnite places significant emphasis on privacy and data governance, suggesting compliance with regulations like CCPA.

Do they do marketing automation?

Magnite focuses on programmatic advertising and ad serving rather than comprehensive marketing automation solutions.

Do they have fortune 500 clients?

Given their partnerships with major companies like Amazon Ads and United Airlines, it's likely that Magnite has clients among the Fortune 500.

Do they help optimize marketing mix?

Magnite's primary focus is on sell-side ad tech, rather than offering services to optimize a marketing mix across various channels.

Have they existed more than 5 years?

Magnite was formed from the merger of two established companies, Rubicon Project and Telaria, and they have been in the market for over 5 years.

Do they prove effectiveness with data?

Magnite uses data to demonstrate the effectiveness of their ad placements and programmatic strategies.

Do they help acquire and retain customers?

Through programmatic advertising and retargeting, Magnite aids in customer acquisition and retention efforts.

Are they a content personalization solution?

Magnite specializes in ad tech and programmatic advertising rather than content personalization.

Do they integrate with Shopify or Salesforce Commerce Cloud?

There is no indication that Magnite integrates specifically with Shopify or Salesforce Commerce Cloud; their focus is more on ad exchange platforms.

Do they specifically offer email and SMS marketing services?

Magnite's services are centered around digital and programmatic advertising, not email or SMS marketing.

Are they a CDP that segments and acts on customer data and behavior?

Magnite is an SSP focused on ad space rather than a Customer Data Platform (CDP) that segments customer data.

Magnite has not completed The Blurbs 20 Questions.

Magnite

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