Compare Northbeam to Magellan head to head on Blurbs

Blurbs comparison of Northbeam and Magellan

Learn about how these Ad Measurement & Attribution vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

Northbeam

"Master omnichannel attribution and media mix modeling."

Focused on Multi-Touch Attribution (MTA) .

Northbeam helps marketers track performance across all channels with precision. It uses real-time data and first-party information to ensure clarity in conversion tracking. The platform integrates media mix modeling and cross-channel attribution, enabling marketers to optimize ad spend and creative strategy based on data that reflects actual customer behavior.

accurate viewthrough conversion tracking

Northbeam claims that its Clicks + Deterministic Views feature allows marketers to track viewthrough conversions as accurately as clickthroughs, enhancing precision in conversion measurement.

media mix optimization

Northbeam claims that its MMM+ offers digitally-native media mix modeling to perfect channel mix and optimize budget, enabling profitable omnichannel growth.

real-time attribution accuracy

Northbeam claims that its MTA provides almost real-time multi-touch conversion attribution free from cookie limitations, offering a more accurate attribution model.

Full Blurb

Magellan

"Automates podcast ad tracking with detailed analytics"

Focused on Analytics & Performance Measurement and Audio Measurement .

Magellan AI streamlines podcast advertising, offering precise measurement and analytics. It helps marketers track ad placements with pixel-based methods and pod-to-pod attribution. By providing competitive insights and verifying ad placements, it ensures campaigns reach target audiences effectively. The platform also supports regional markets, adapting to diverse advertising needs.

Unparalleled advertiser monitoring

Magellan AI claims that their platform monitors 40,000 advertisers across 50,000 shows, enabling superior podcast scaling and outcome tracking.

Comprehensive ad verification system

Magellan AI claims that they capture and analyze every ad placement to ensure ad safety and position with automated airchecks.

Advanced audience attribution

Magellan AI claims that their pixel-based tracking captures events and activities across various channels for effective conversions.