Ad Measurement & Attribution

Northbeam

"They optimize marketing budget through intelligent data analysis."

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Updated 3 months ago

Northbeam is principally a data analysis platform. They use first-party data and machine learning to provide insights on marketing metrics, spending decisions, and creative analytics. Their solution benefits marketers by offering real-time data, cross-channel attribution, and a comprehensive view of marketing performance.

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Primary Vertical

Ad Measurement & Attribution

MEDIA MIX MODELING

BlurbSTAR Case Study

Vessi & Northbeam

Northbeam boosted Vessi's creative strategy and marketing analytics.

82%

Revenue increase from focusing on travel-themed Facebook campaigns.

132%

Rise in revenue attributed to video ads after targeted testing.

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Vessi, a Vancouver-based footwear company known for 100% waterproof sneakers, faced difficulties tracking user data due to data privacy changes, compromising their creative strategies. In response, they needed to enhance their creative optimization to resonate with customers.

Task

Vessi aimed to adapt to data privacy changes by pivoting towards user-generated content (UGC) and implementing a hypothesis-testing approach for their ad concepts. They required a reliable attribution partner for precise marketing analytics.

Action

Vessi partnered with Northbeam to gain trustworthy marketing insights. Using Northbeam’s Clicks & Views model, they systematically tested ad variations, monitored performance, and rapidly iterated on creative concepts based on reliable data.

Result

Northbeam helped Vessi achieve significant gains: revenue increased by 34%, ROAS improved by 8%, CTR rose by 31%, and new visitors increased by 41%. Further, video ad revenue surged by 132%, while CAC decreased by 42%, and ROAS from video ads increased by 61%.

Keywords

CREATIVE OPTIMIZATION

FIRST-PARTY METRICS

NORTHBEAM

VESSI CASE STUDY

USER-GENERATED CONTENT

MARKETING ATTRIBUTION

AD PERFORMANCE

ROAS

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

The text doesn't provide any information about Northbeam's financing or investment.

Do they do retargeting?

The text doesn't mention any services related to retargeting.

Are they CCPA-compliant?

The text doesn't mention any compliance with CCPA (California Consumer Privacy Act).

Do they do marketing automation?

The text doesn't mention any services related to marketing automation directly.

Do they have fortune 500 clients?

The text doesn't mention having any Fortune 500 clients.

Do they help optimize marketing mix?

Yes, they provide media mix modeling services to help perfect channel mix.

Have they existed more than 5 years?

There is no indication in the text about how long Northbeam has been in business.

Do they prove effectiveness with data?

Northbeam describes itself as a data company and provides data for marketing analysis.

Do they help acquire and retain customers?

The text suggests Northbeam helps businesses grow through their services, which can implicitely mean acquiring and retaining customers though not directly mentioned.

Are they a content personalization solution?

Northbeam is described as a marketing intelligence platform. There is no mention of content personalization.

Do they specifically offer email and SMS marketing services?

The text doesn't mention any services related to email and SMS marketing.

Are they a CDP that segments and acts on customer data and behavior?

While Northbeam uses data for marketing analysis, the text does not specifically state they are a Customer Data Platform (CDP) or that they segment and act on customer data and behavior.

Northbeam has not completed The Blurbs 20 Questions.

Northbeam

Website

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