Ad Measurement & Attribution

Rockerbox

"Tracks, analyzes, enhances marketing performance with data."

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Updated 2 months ago

This platform helps marketers track, analyze and improve their marketing efforts using data. It provides key insights into how different channels are performing, guiding data-driven decision-making. The tools allow collection and export of marketing data to streamline marketing measurement. Features include marketing mix modeling (MMM) to better allocate resources. In simpler terms, it takes the guesswork out of figuring out which marketing channels work best for your business.

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Primary Vertical

Ad Measurement & Attribution

Rockerbox Stated Claims

These are public claims Blurbs AI believes to have been made by Rockerbox.

Proprietary data analytics platform

Rockerbox claims that its proprietary data analytics platform provides unparalleled insights for marketing campaigns, enabling data-driven decision-making.

Comprehensive marketing measurement

Rockerbox claims that its comprehensive marketing measurement capabilities empower businesses to accurately assess and optimize their marketing strategies.

Customizable marketing mix modeling

Rockerbox claims that its customizable marketing mix modeling tools allow for precise attribution and ROI analysis across multiple channels.

SALESFORCE INTEGRATION

BlurbSTAR Case Study

Rockerbox & Indochino

Rockerbox improves Indochino's marketing conversion and performance metrics.

12%

Increase in Conversions

38%

Increase in ROAS

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Indochino Faces Marketing Challenges

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Indochino's need for better marketing insight

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Desire to optimize marketing budget allocation

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Aiming for increased conversions and ROAS

Indochino, a custom apparel company, was facing challenges in its marketing strategy to improve efficiency and performance. They sought a method to accurately attribute their digital marketing efforts and comprehend the return on investment for each marketing channel. The goal was to increase conversions and overall marketing effectiveness while keeping costs down. Understanding how to allocate their budget optimally across various channels was critical for Indochino, as achieving a higher return on ad spend (ROAS) and reducing customer acquisition costs were top priorities.

Task

Implement Rockerbox Solutions

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Leverage Rockerbox's MMM and MTA tools

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Gain insights into marketing channel effectiveness

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Enable data-driven decision-making for marketing

The task was to implement Rockerbox's marketing measurement technology to tackle Indochino's challenges. Utilizing a combination of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), Rockerbox aimed to provide Indochino with a comprehensive understanding of which marketing channels were the most effective. The primary focus was on achieving better transparency and granular insights into the performance of each channel, allowing Indochino to make informed decisions about their marketing spend and strategy adjustments.

Action

Deploy and Monitor Systems

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Utilized real-time and historical data for analysis

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Collaborated closely for seamless integration

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Provided ongoing support for optimal configuration

Rockerbox executed the deployment of their advanced measurement solutions, closely monitoring the data flow and adjusting configurations as necessary to ensure optimal performance. They provided detailed reporting and analysis, offering actionable insights based on real-time and historical data. This enabled Indochino to continuously refine their marketing tactics, reallocating resources to ensure maximum impact and efficiency. The ongoing collaboration ensured that Rockerbox's solutions were fully integrated into Indochino's operations, providing a seamless and insightful view of their marketing landscape.

Result

Notable Marketing Improvements Achieved

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Conversions increased by 12% from improved targeting

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31% decrease in CPA reflecting cost efficiency

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ROAS surged by 38% indicating higher profitability

The collaboration between Indochino and Rockerbox led to significant improvements in marketing performance metrics. Indochino saw a 12% increase in conversions, a significant achievement reflecting better targeting and strategy alignment. Additionally, the Cost Per Acquisition (CPA) decreased by 31%, directly impacting the bottom line by reducing expenses associated with acquiring new customers. Moreover, there was a substantial 38% increase in ROAS, showcasing the effectiveness of their new marketing attribution model in driving profitability.

Keywords

ROCKERBOX

INDOCHINO

MARKETING ATTRIBUTION

CONVERSIONS

COST PER ACQUISITION

RETURN ON AD SPEND

MARKETING PERFORMANCE

MULTI-TOUCH ATTRIBUTION

MARKETING MIX MODELING

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

The text does not explicitly state this, but being a specialized mar-tech company that mentions significant investment in technology and complex solutions, it's likely they have received venture capital funding.

Do they do retargeting?

The focus is on marketing measurement, analysis, and optimization rather than directly running retargeting campaigns.

Are they CCPA-compliant?

They emphasize privacy standards and have SOC-2 compliance, which suggests efforts toward CCPA compliance.

Do they do marketing automation?

Their services are more focused on measurement and analysis rather than automating marketing activities.

Do they have fortune 500 clients?

The platform mentions being trusted by top brands and enterprises, usually indicating Fortune 500 companies.

Do they help optimize marketing mix?

They offer Marketing Mix Modeling (MMM) to help optimize the marketing mix.

Have they existed more than 5 years?

Given the complexity and breadth of their solutions and client base, it’s likely they have been in business for more than five years.

Do they prove effectiveness with data?

Their core value proposition is data-driven marketing measurement and analysis.

Do they help acquire and retain customers?

While they don't run campaigns, they provide data that helps businesses make informed decisions to acquire and retain customers.

Are they a content personalization solution?

Their focus is on marketing data measurement and analysis rather than content personalization.

Do they specifically offer email and SMS marketing services?

They do not directly offer email and SMS marketing services; their focus is on measurement and analysis.

Are they a CDP that segments and acts on customer data and behavior?

While they handle vast amounts of marketing data, they are not a Customer Data Platform (CDP); they provide measurement and analysis rather than data segmentation and action.

Rockerbox has not completed The Blurbs 20 Questions.

Rockerbox

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