Ad Measurement & Attribution

Funnel

"Aggregates, analyzes, and transfers marketing data efficiently."

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Updated 3 months ago

This company collects, processes, and transfers your marketing data so you can create insightful reports. It integrates data from numerous sources into one platform, making it easy for marketers to analyze campaign performance, measure effectiveness, and export data to your preferred data warehouse or visualization tool.

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Primary Vertical

Ad Measurement & Attribution

Funnel Stated Claims

These are public claims Blurbs AI believes to have been made by Funnel.

All-in-one platform

Funnel claims that it is the leading marketing intelligence platform that connects all your marketing data in one place.

Increased marketing efficiency

Funnel claims that its customers see an average 26% increase in returns on advertising spend over their first two years of using Funnel.

Extensive data connectors

Funnel claims to have the industry's largest collection of over 500 silky smooth marketing connectors, requiring no coding.

MARKETING INTELLIGENCE PLATFORM

DATA INTEGRATION

DIGITAL MARKETING REPORTING

SPEND AND PERFORMANCE MONITORING

DATA DRIVEN DECISION MAKING

SECURE DATA STORAGE

MARKETING DATA CONNECTORS

BlurbSTAR Case Study

Mazama & Funnel

Mazama used Funnel to double business by automating reporting.

85%

Reduction in manual data handling.

95%

Decrease in data-engineering workload.

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Facing escalating data management challenges following the launch of its new product ACE, Mazama, an Oregon-based marketing technology company, needed a solution to handle the surge of product-related performance data efficiently.

Task

Mazama's immediate task was to integrate and streamline data from various sources such as Facebook Ads, ACE Analytics, and customer sales performance, without overburdening its development team or data analysts.

Action

Mazama implemented Funnel to automate its data integration process. This allowed their Senior Financial Manager to set up a reporting stack that imported, combined, and visualized data seamlessly, establishing a single source of truth for metric definitions.

Result

After implementing Funnel, Mazama realized an 85% reduction in manual data handling and a 95% decrease in data-engineering workload. This led to Mazama doubling its book of business within one year, setting a solid foundation for future growth.

Keywords

MARKETING TECHNOLOGY

DATA INTEGRATION

AUTOMATED REPORTING

BUSINESS GROWTH

DIGITAL MARKETING

DATA ANALYTICS

FUNNEL

CUSTOMER BASE EXPANSION

DATA VISUALIZATION

ACE PRODUCT

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

The provided information does not specify whether Funnel is VC funded.

Do they do retargeting?

Funnel focuses on marketing data intelligence, reporting, and optimization, not on direct retargeting services.

Are they CCPA-compliant?

The provided information does not explicitly state if Funnel is CCPA-compliant.

Do they do marketing automation?

Funnel focuses on data integration, reporting, and marketing intelligence, but not specifically on marketing automation.

Do they have fortune 500 clients?

The provided information does not specify whether Funnel has Fortune 500 clients.

Do they help optimize marketing mix?

Funnel helps businesses measure the perfect media mix and optimize targeting as part of their marketing intelligence offerings.

Have they existed more than 5 years?

The provided information does not specify how long Funnel has been in existence.

Do they prove effectiveness with data?

Funnel specializes in turning marketing data into actionable insights, thus proving marketing effectiveness with data.

Do they help acquire and retain customers?

While Funnel aids in optimizing marketing efforts and decision-making, which can help in acquiring and retaining customers, it does not directly engage in these activities.

Are they a content personalization solution?

Funnel is focused on marketing data integration and intelligence rather than on content personalization.

Do they integrate with Shopify or Salesforce Commerce Cloud?

The provided information does not specify if Funnel integrates specifically with Shopify or Salesforce Commerce Cloud.

Do they specifically offer email and SMS marketing services?

Funnel focuses on data integration, reporting, and intelligence, not directly on email and SMS marketing services.

Are they a CDP that segments and acts on customer data and behavior?

Funnel acts similarly to a Customer Data Platform (CDP) by integrating, modeling, and acting on marketing data.

Funnel has not completed The Blurbs 20 Questions.

Funnel

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