Ad Measurement & Attribution

Measured

"Tracks ad effectiveness to optimize spending."

Add to List

Updated 5 months ago

This company helps you understand how effective your ads are, across all channels, so that you can optimize your ad spend and improve results. They use automated experiments and statistical methods to measure and enhance your media's performance without relying on individual user data. It's all about getting the most value from your advertising budget.

Engage with Measured

Similar Vendors

Primary Vertical

Ad Measurement & Attribution

Measured Stated Claims

These are public claims Blurbs AI believes to have been made by Measured.

Automated geo experimentation

Measured claims that their platform is the industry's first fully-automated, geo experimentation solution for incrementality measurement.

Revolutionary measurement approach

Measured claims that their approach combines incrementality testing with media mix modeling, a revolutionary way to measure media.

Full-funnel media optimization

Measured claims their comprehensive workflow is designed to optimize the entire media portfolio from beginning to end.

MEDIA SPEND OPTIMIZATION

MARKETING IMPACT MEASUREMENT

RETURN ON INVESTMENT PROVING

CAMPAIGN VALIDATION

PERFORMANCE TESTING

API INTEGRATION

BlurbSTAR Case Study

johnnie-O & Measured

johnnie-O improved campaign accuracy, finding Meta ads 275% better.

45%

Estimated undervaluation by Google Analytics using last-click metrics

275%

Meta campaign performance improvement over Google Analytics' report

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

johnnie-O faced challenges in accurately determining the true value of its paid social campaigns. They believed Meta's in-platform metrics overvalued its contributions, while Google Analytics undervalued them.

Task

johnnie-O needed to find a solution to get accurate measurements of the incremental impact of their Meta campaigns to justify their marketing budget.

Action

johnnie-O partnered with Measured and Accelerated Digital Media to utilize incrementality-based measurement, which provided a complete view of the performance of their paid social ads.

Result

Using Measured's methodologies, johnnie-O discovered that Meta campaigns performed 275% better than what was previously reported by Google Analytics, giving a clearer picture of their effectiveness.

Keywords

META CAMPAIGNS

INCREMENTALITY TESTING

ATTRIBUTION OPTIMIZATION

CROSS CHANNEL ATTRIBUTION

DIGITAL MARKETING MEASUREMENT

MEDIA PLANNING

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

The text does not provide any information about the company being VC funded.

Do they do retargeting?

The text does not mention any specific services or features related to retargeting.

Are they CCPA-compliant?

The text mentions that the company is SOC 2 Compliant and has achieved ISO 27001:2013 Certificate, suggesting they comply with regulatory standards and data privacy regulations like CCPA.

Do they do marketing automation?

The text mentions 'marketing automation' in the 'Marketing Tools and Technology' section, suggesting they offer this service.

Do they have fortune 500 clients?

The text does not provide any information about the company having Fortune 500 clients.

Do they help optimize marketing mix?

The service 'Media Planning and Budget Optimization' is mentioned in their product list, which suggests they help optimize the marketing mix.

Have they existed more than 5 years?

The text mentions that since 2017, leading consumer brands around the world have trusted insights from Measured. It means they existed more than 5 years.

Do they prove effectiveness with data?

The text mentions services like 'incrementality-based attribution', 'in-market testing', 'benchmarking', and 'scenario planning', which are used to prove effectiveness with data.

Do they help acquire and retain customers?

The company's goal is to 'Help brands prove the value of their media to grow their business', suggesting they help in customer acquisition. Moreover, they offer AI-powered experiments for improving media performance, which can be used for customer retention.

Are they a content personalization solution?

The text does not provide any information about the company offering a content personalization solution.

Do they specifically offer email and SMS marketing services?

The text does not mention any specific services related to Email and SMS marketing.

Are they a CDP that segments and acts on customer data and behavior?

The company provides some data-related services, but there is no specific mention of them being a Customer Data Platform (CDP) that segments and acts upon customer data and consumer behavior.

Measured has not completed The Blurbs 20 Questions.

Measured

Website

Add to List