This company helps advertisers measure the true impact of their marketing efforts without stopping campaigns. It provides insights into how each advertising channel contributes to overall success. Using causal data science and AI, the platform offers an always-on, privacy-friendly way to analyze marketing effectiveness. Advertisers can easily integrate the solution without heavy technical work, making data-driven decisions easier and more accurate, regardless of the medium or platform.
These are public claims Blurbs AI believes to have been made by incrmntal.
Causal Analytics Approach
INCRMNTAL claims that its measurement platform utilizes causal data science and anomaly detection to accurately identify marketing changes and determine campaign effectiveness without relying on user-level data.
Privacy-Focused Measurement
INCRMNTAL claims that its platform enables privacy-led marketing measurement without the need for any user-level data, addressing the challenges of aprivacy-first world.
Cross-Platform Capabilities
INCRMNTAL claims that its platform can measure performance across various channels, including iOS, Android, Web, TV, Influencer Marketing, and Out-of-Home, without relying on personal identifiable information (PII) or user-level data.
SALESFORCE INTEGRATION
MARKETING ANALYTICS
INCREMENTALITY MEASUREMENT
PREDICTIVE ANALYTICS
AD SPEND OPTIMIZATION
ROI MEASUREMENT
ATTRIBUTION MODELING
CUSTOMER JOURNEY TRACKING
CROSS-CHANNEL INSIGHTS
REAL-TIME DATA INTEGRATION
BlurbSTAR Case Study
GameLoft & Incrmntal
Improved marketing efficiency with Incremental analytical platform.
GameLoft faced asignificant challenge in optimizing user acquisition strategies to ensure efficient spending and to reach amore targeted audience. The task was to effectively allocate marketing resources across channels without sacrificing the quality of the campaigns. Their existing methodologies weren't yielding the desired results in terms of efficiency and scalability.
2.
Task
Resource Allocation and Budget Optimization
→
Find a data-driven marketing solution.
→
Integrate cross-channel analysis tools.
→
Facilitate improved budget allocations.
The primary task was to find an innovative solution that could provide GameLoft with actionable insights into their marketing efforts. This required aplatform capable of analyzing vast datasets from various channels, pinpointing areas of improvement, and ultimately enabling better allocation of marketing budgets to enhance user acquisition efficiency.
3.
Action
Implemented Incremental's Analytical Platform
→
Integrated Incremental's analytics platform.
→
Utilized real-time insights and predictions.
→
Enhanced data visualization and reporting.
GameLoft partnered with Incrmntal to leverage their sophisticated marketing analytics platform. This involved integrating Incremental's tools into GameLoft's existing systems. The platform provided real-time insights and predictive analytics, identifying underperforming areas and suggesting where marketing resources could be more effectively utilized. Additionally, Incremental's platform offered seamless data visualization and automated reporting.
4.
Result
Increased Efficiency and Reduced Costs
→
45% increase in ROI.
→
30% reduction in acquisition costs.
→
Improved targeting led to better engagement.
The collaboration with Incrmntal resulted in anotable increase in GameLoft's marketing efficiency. GameLoft observed a45% enhancement in ROI and areduction in acquisition costs by 30%. The improved targeting capabilities allowed GameLoft to strategically place their marketing dollars, leading to not only cost savings but also better engagement rates and customer retention.
Create Profile | Sign In
