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Upstack Data

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"Enhances marketing through reliable, insightful data analytics."

This company empowers marketers with reliable data solutions, offering real-time analytics and cross-device attribution to better understand visitor behavior. It enhances audience tracking, improves conversion by optimizing marketing strategies, and enriches customer data for precise targeting. Overall, it simplifies data management, helping marketers to make informed decisions, increase effectiveness, and maximize return on investment, using cost-effective solutions tailored to marketing...
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Upstack Data Stated Claims
These are public claims Blurbs AI believes to have been made by Upstack Data.
Improved data accuracy
Upstack Data claims that their session enrichment and CAPI perform 35% better than competitors, improving data accuracy.
Enhanced audience tracking
Upstack Data claims that they improve audience recognition by up to 60% with their Identity Resolution and PersistentID+.
Higher ROI performance
Upstack Data claims their platform boosts Klaviyo ROI with 45% more abandonment capture, enhancing email marketing effectiveness.
BlurbSTAR Case Study
Secret Linen Store & UpStackified
UpStackified improved Secret Linen's revenue and data tracking.
+10%
Incremental Revenue Lift
+30%
Improved Event Match
1.
Situation
Secret Linen's Tracking Dilemma
→
Faced conversion tracking inaccuracies with Shopify
→
iOS14 changes impacted tracking reliability
→
Limited ability to scale ad campaigns
Secret Linen Store, a certified B-Corp specializing in luxury, ethically sourced bedroom products, faced challenges with their Shopify Plus implementation. They were consistently under-tracking conversions in both Meta and Google Analytics 4 due to changes in iOS14 and the deprecation of third-party cookies. As a result, their ability to efficiently scale advertising campaigns was hindered.
2.
Task
Need Accurate Conversion Tracking
→
Improve conversion tracking accuracy
→
Enhance event matching quality
→
Restore confidence in ad data
The primary goal was to improve the efficacy and accuracy of conversion tracking and event matching. Secret Linen Store was in search of a more reliable solution that would restore confidence in their data, allowing them to make informed decisions for scaling their advertising efforts across Meta and Google Ads.
3.
Action
Implemented UpStackified Tag Solution
→
Moved tracking to UpStackified
→
Enhanced event matching by 30%
→
Enabled 100% Shopify purchase match
UpStackified provided a hybrid conversion tracking solution that transcends traditional cookie-based methods. They transitioned Secret Linen Store's tracking, improving event matching quality by over 30% and enabling 100% match of Shopify purchases to third-party platforms. This allowed Secret Linen Store to scale profitable campaigns and cut non-performers effectively.
4.
Result
Achieved 10% Revenue Growth
→
10% incremental revenue increase
→
Improved marketing confidence with accurate data
→
Scalable and profitable ad campaigns
As a result of implementing UpStackified's solution, Secret Linen Store experienced a 10% increase in incremental revenue. The newfound tracking accuracy provided the data-driven insights necessary to scale advertising campaigns confidently, ensuring sustainable growth and improved marketing ROI.
Keywords
SECRET LINEN STORE
UPSTACKIFIED
CONVERSION TRACKING
EVENT MATCH QUALITY
INCREMENTAL REVENUE
The Blurbs FAQs
Frequently Asked Questions
Upstack Data hasn't answered their category questions yet.
1.
How do you track and attribute conversions across different channels (DTC, Amazon, Walmart, Target, etc.)?
Upstack Data has not completed their Blurbs FAQs
2.
What attribution models do you support (last-click, multi-touch, data-driven, incremental, media mix modeling)?
Upstack Data has not completed their Blurbs FAQs
3.
How do you handle first-party data, and do you integrate with our CRM, CDP, or customer databases?
Upstack Data has not completed their Blurbs FAQs
4.
Can your platform track users without relying on third-party cookies, and how do you handle privacy compliance (GDPR, CCPA)?
Upstack Data has not completed their Blurbs FAQs
5.
Do you provide Amazon Attribution or retail media tracking across different marketplaces?
Upstack Data has not completed their Blurbs FAQs
6.
Can your solution measure the impact of ads on both online and offline sales?
Upstack Data has not completed their Blurbs FAQs
7.
What integrations do you offer with ad platforms (Google, Meta, TikTok, Amazon Ads, DSPs, etc.)?
Upstack Data has not completed their Blurbs FAQs
8.
How frequently is attribution data updated, and do you offer real-time reporting?
Upstack Data has not completed their Blurbs FAQs
9.
How do you measure incrementality, and do you support A/B testing or holdout groups?
Upstack Data has not completed their Blurbs FAQs
10.
What is your pricing model, and how does it scale with our business?
Upstack Data has not completed their Blurbs FAQs
Upstack Data
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