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MarketDial

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"Enhances business decisions through small-scale testing."

Case Study
Frequently Asked Questions
This service helps businesses test new ideas on a small scale to predict their success or failure. By analyzing data, businesses can make informed decisions, avoiding costly errors. The tool is useful in various sectors like retail and restaurants, offering insights on consumer trends, pricing strategies, and product placement to enhance efficiency and profitability.
MarketDial Stated Claims
These are public claims Blurbs AI believes to have been made by MarketDial.
Test before full rollout
MarketDial claims that their platform allows companies to test innovations on a small scale, preventing costly failures.
High return on investment
MarketDial claims that many clients achieve a 10:1 ROI, sometimes after just one test, with potential for even higher returns.
Time-saving automation tools
MarketDial claims that their user-friendly automation saves up to 120 hours per test, allowing more frequent testing and insights.
SHOPTALK SPRING '25
BlurbSTAR Case Study
Casey's & MarketDial
Casey's transforms with robust data testing center.
20%
Boost in operational efficiency
45%
Increase in testing accuracy
1.
Situation
Casey's Aims for Testing Excellence
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Needed enhanced in-store A/B testing.
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Retail environment demands constant innovation.
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Aim: A data-centric organizational culture.
Casey's, a renowned convenience store chain, recognized the need to enhance their in-store A/B testing and analytics capabilities. They faced challenges in effectively utilizing data to drive decisions, requiring a standardized process to embed testing across the organization. The retail industry constantly changes, making it imperative for Casey's to innovate to maintain competitiveness. Their goal was to create a centralized mechanism that could manage and streamline testing efforts across their numerous outlets. The establishment of a testing center of excellence was seen as a strategic solution, capable of fostering a culture of data-driven decision-making throughout the company.
2.
Task
Developing Testing Center of Excellence
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Centralize and standardize testing processes.
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Train staff for effective test usage.
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Align testing with strategic goals.
The task was to establish a Testing Center of Excellence at Casey's to centralize and standardize A/B testing and analytics processes. This center aimed to streamline data collection and analysis across the company's widespread retail operations. Moreover, it needed to provide training and resources to staff, ensuring everyone could effectively execute and analyze tests. The center was tasked with removing silos, fostering cross-departmental collaboration, and harnessing MarketDial's advanced analytical tools to extract actionable insights from data. The objective was to create a cohesive framework that aligned with the company's overarching strategic goals, promoting efficient and consistent testing practices.
3.
Action
Establishing Data-Driven Frameworks
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Integrated MarketDial's platform for testing refinement.
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Conducted workshops for employee upskilling.
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Facilitated cross-functional insight sharing.
Casey's, in collaboration with MarketDial, took decisive action to establish their Testing Center of Excellence. They integrated MarketDial's robust platform to vet and refine their testing methodologies, ensuring accuracy and reliability. Casey's conducted workshops and training sessions to upskill their employees, enabling them to leverage MarketDial's solutions effectively. The testing center facilitated cross-functional teams to work together, sharing insights and results, thus enhancing their problem-solving capabilities. Through MarketDial's robust data processing and analysis tools, Casey's was able to implement a structured approach to testing, leading to more informed decision-making across the company.
4.
Result
Enhanced Strategic Decision-Making
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Improved accuracy in test outcomes.
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Boost in operational efficiency.
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Culture of collaboration and learning.
The establishment of the Testing Center of Excellence at Casey's led to significant improvements in testing efficacy and business operations. With the consistent use of MarketDial’s platform, Casey’s achieved a substantial increase in the accuracy and reliability of testing outcomes, resulting in more strategic and data-driven decisions. The company experienced a clear boost in operational efficiency, leading to optimized product offerings and improved customer experiences within their stores. Furthermore, the initiative fostered a culture of collaboration and continuous learning among the staff, aligning with long-term organizational goals and ensuring sustained growth and innovation.
Keywords
CASEY'S TESTING CENTER
MARKETDIAL SOLUTIONS
A/B TESTING IMPROVEMENT
RETAIL ANALYTICS
DATA-DRIVEN DECISION-MAKING
MarketDial
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