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Samba TV

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"Connects TV data with advertising tools efficiently."

Case Study
Frequently Asked Questions
This company provides solutions linking TV viewing data with advertising efforts, enabling marketers to better understand audience behaviors. By integrating this information, advertisers can optimize their campaigns, ensuring tailored messaging reaches the right viewers across multiple devices.
Samba TV Stated Claims
These are public claims Blurbs AI believes to have been made by Samba TV.
Advanced viewer analytics
Samba TV claims that it offers comprehensive real-time television viewership analytics across devices.
Cross-platform measurement
Samba TV claims that it provides accurate cross-platform audience measurement to enhance advertising strategies.
Innovative business solutions
Samba TV claims that its cutting-edge business solutions empower companies with data-driven TV insights.
DATA ANALYTICS
AUDIENCE TARGETING
SOFTWARE INTEGRATION
MEDIA PLANNING
CTV
CONNECTED TV INTEGRATION
DATA
CROSS PLATFORM MEASUREMENT
ADVERTISING ATTRIBUTION
TV AUDIENCE INSIGHTS
BlurbSTAR Case Study
Hendrick's Gin & Samba TV
Samba TV boosts Hendrick’s audience and purchase intent significantly.
20%
Improvement in purchase intent
40%
Increase in brand awareness
1.
Situation
Hendrick's Needs Audience Expansion
→
Increase brand awareness for Hendrick's Gin.
→
Need accurate consumer identification.
→
Budget-efficient advertising solutions required.
Hendrick's Gin aimed to enhance its brand awareness and increase purchase intent in a competitive beverage market. With an inundation of products vying for consumer attention, Hendrick's needed a solution to precisely identify potential buyers and efficiently allocate its advertising budget. Their goal was to tap into advanced audience and measurement solutions capable of providing detailed insights into consumer behavior and media consumption patterns.
2.
Task
Utilizing Samba TV Services
→
Leverage Samba TV’s audience insights.
→
Implement True Reach and Frequency.
→
Create targeted marketing strategies.
To tackle the problem, Hendrick’s Gin partnered with Samba TV. They needed to leverage Samba TV’s robust suite of audience and measurement solutions to gain insights into consumer behavior and media consumption. The task was to employ Samba TV’s capabilities like True Reach and Frequency, along with TV data insights, to create targeted and efficient marketing strategies. The goal was to improve brand visibility and generate higher purchase intent among consumers by utilizing Samba’s comprehensive data analytics.
3.
Action
Executing Data-Driven Strategies
→
Optimized ad exposure using analytics.
→
Defined precise consumer segments.
→
Tailored messaging for higher impact.
Hendrick's Gin, with the help of Samba TV, implemented targeted advertising campaigns using Samba's audience and measurement solutions. True Reach and Frequency tools were utilized to optimize ad exposure among the intended audience, ensuring maximum reach without oversaturation. Samba TV’s data-driven approach allowed Hendrick's to define precise consumer segments and tailor messaging to resonate with the demographics showing higher purchase intent, maximizing the effectiveness of their marketing efforts while making informed decisions about media investments.
4.
Result
Significant Increase In Brand Metrics
→
40% increase in brand awareness.
→
Notably improved purchase intent.
→
Heightened market presence observed.
As a result of the partnership with Samba TV, Hendrick's Gin observed improved brand awareness and purchase intent as evident in increased engagement metrics. The data-driven strategy led to better-targeted ads that reached the right audience, leading to a pronounced uplift in brand perception and consideration. Specifically, the campaign's efficiency resulted in a 40% increase in brand awareness and a noticeable improvement in purchase intent, helping Hendrick's Gin to solidify its market presence.
Keywords
HENDRICK'S GIN
SAMBA TV
AUDIENCE MEASUREMENT SOLUTIONS
BRAND AWARENESS
PURCHASE INTENT
TARGETED ADVERTISING
TRUE REACH AND FREQUENCY
TV DATA INSIGHTS
Samba TV
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