They strengthen the digital advertising ecosystem by providing unbiased data and analytics that powers performance for brands and publishers, offering solutions like fraud prevention, brand safety, viewability, and AI activation.
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Delivering U.S. Campaign Creatively
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Targeting U.S. market with new product
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Launching campaign on TikTok platform
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Ensuring safe and suitable ad context
Mondelēz International, one of the world's major snack companies, sought to introduce Sour Patch Kids Fruit flavors to the U.S. market through aTikTok campaign called ‘Not-So-Sour Fruits’. To ensure the campaign's success, Mondelēz aimed to deliver its creative message to consumers in abrand-safe and suitable environment.
2.
Task
Ensuring Safe Ad Environment
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Adhering to brand safety standards
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Verifying ad placement on TikTok
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Aligning with industry guidelines
Mondelēz needed to verify that their ads ran alongside content that was both safe and suitable for their brand. This entailed rigorous scrutiny at the video level to conform with established safety standards like those set by the Advertiser Protection Bureau and GARM (Global Alliance for Responsible Media). It was essential to protect the brand against unsuitable content while capitalizing on TikTok's wide reach.
3.
Action
Leveraging DV's Suitability Measurement
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Utilizing advanced AI and manual review
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Verifying content with DV's tools
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Receiving actionable insights via DV Pinnacle®
To achieve these goals, Mondelēz employed DoubleVerify's (DV) post-bid suitability measurement. DV, acertified TikTok Measurement Partner, uses AI, ontology, and manual review to analyze image, audio, and text components, offering precise video-level content classification. The solution let Mondelēz verify TikTok videos against DV's brand safety floor and suitability categories, providing actionable insights through DV Pinnacle®, their analytics platform.
4.
Result
Successful and Safe Campaign Reach
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Achieved 39.5 million impressions
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Over 99.9% brand-safe verification
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99% ads in suitable environments
The campaign resulted in 39.5 million impressions from January to July 2023. Mondelēz successfully delivered its ads alongside content deemed safe and suitable by DV standards. Impressively, over 99.9% of the ads were verified as brand safe, and 99% were served in suitable environments. This ensured Mondelēz maximized their ad spend effectively and maintained brand integrity on TikTok.
Keywords
AD DELIVERY
TIKTOK
BRAND SAFETY
DOUBLEVERIFY
SUITABILITY
ADVERTISING
CAMPAIGN INTEGRITY
AI MEASUREMENT
CONTENT CLASSIFICATION
DV PINNACLE
The Blurbs 20
20 Frequently Asked Questions
Are they VC funded?
They have had multiple funding rounds involving venture capital.
Do they do retargeting?
They do not specifically mention retargeting as one of their services.
Are they CCPA-compliant?
They have a page dedicated to privacy compliance, including CCPA.
Do they do marketing automation?
They do not mention marketing automation as a specific service.
Do they have fortune 500 clients?
They mention working with global brands, but no specific mention of Fortune 500 clients.
Do they assist in buying of media?
They do not specifically mention assisting in buying media on their website.
Do they help optimize marketing mix?
Their focus on visibility, verification and brand safety could aid in optimization of marketing mix.
Have they existed more than 5 years?
They were founded in 2008
Do they prove effectiveness with data?
They mention the usage of data to prove effectiveness of their services.
Do they help acquire and retain customers?
They focus on verification, visibility, and brand safety to attract and retain customers.
Are they a content personalization solution?
They do not mention providing content personalization solutions.
Do they specifically offer email and SMS marketing services?
They do not specifically mention offering email and SMS marketing services.
Are they a CDP that segments and acts on customer data and behavior?
They do not explicitly mention functionalities like customer data segmentation and subsequent actions.
DoubleVerify has not completed The Blurbs 20 Questions.
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