This company helps digital marketers save money by blocking fake clicks on ads. It analyzes traffic to make sure only real potential customers see your ads, improving your campaign's efficiency and accuracy.
These are public claims Blurbs AI believes to have been made by Lunio.
Advanced invalid traffic detection
Lunio claims that its AI-powered detection, click analytics, and multichannel protection can expose and eliminate invalid traffic.
Actionable ad click analytics
Lunio claims that it surfaces click data and insights across campaigns, keywords, and placements to assess the impact of junk traffic and reduce wasted spend.
Nonstop traffic protection
Lunio claims that it can continually weed out waste by monitoring click behaviors in real time and automatically excluding junk users across paid media channels.
AD FRAUD PREVENTION
CLICK FRAUD DETECTION
MARKETING OPTIMIZATION
TRAFFIC QUALITY ANALYSIS
PERFORMANCE MARKETING
BOT DETECTION
DIGITAL ADVERTISING INTEGRITY
CAMPAIGN ROI IMPROVEMENT
FRAUD ANALYTICS
BlurbSTAR Case Study
Sparkles.io & Lunio
Maximized ad efficiency, saving costs with Lunio.
45%
increase in efficiency
30x
ROI on subscription cost
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Investigating Invalid Ad Clicks
→
Sparkles.io projected €1M+ Google Search ad spend.
→
Minor automatic refunds led to suspicion of higher waste.
→
Christian decided to investigate invalid traffic thoroughly.
In 2021, Sparkles.io, aleading Dutch eCommerce company, was on track to spend over €1M on Google Search ads alone. Although they were receiving minor refunds for invalid activity, Christian de Rijke, the Performance Marketing Manager, suspected that substantial amounts of ad spend were still being wasted on invalid traffic that went unaccounted for by Google.
2.
Task
Optimize Ad Spend Efficiency
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Christian faced a high-spend but CPA-targeted budget.
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Required a solution to minimize invalid ad traffic.
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Goal: Optimize ROAS and scale ad investments efficiently.
The key challenge for Christian was to maximize the efficiency of their paid search campaigns by minimizing wasteful ad spends while scaling their investments. With an essentially unlimited budget but strict Cost Per Acquisition (CPA) targets to meet, Christian needed arobust solution to prevent invalid traffic and maximize Return on Ad Spend (ROAS).
3.
Action
Deploying Lunio for Protection
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Selected Lunio for quick setup and higher savings.
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Activated Lunio protection on Google Search in Jan 2022.
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Detected 66k invalid clicks, saving €106k in three months.
After comparing Lunio with another invalid traffic prevention tool, Christian opted for Lunio because of its quick setup, higher cost savings, and insightful click logs. In January 2022, Lunio protection was activated across Sparkles.io’s Google Search campaigns. Within three months, 66k invalid clicks were detected and blocked, saving €106k in ad spend.
4.
Result
Significant Cost Savings and ROI
→
Continuous increase in cost savings with Lunio.
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Saved up to €382k in 2022 and €548k in 2023.
→
Achieved a 30x ROI on Lunio subscription.
By continuously scaling their ad spend, Sparkles.io saw increased exposure to invalid traffic; however, the substantial cost savings achieved through Lunio continued to rise. In 2022 alone, the company saved up to €382k on Google Ads, and in 2023, they saved €548k. Over the two years, they achieved aremarkable 30x ROI on Lunio’s subscription cost, allowing Christian to confidently present asolid business case for Lunio to senior stakeholders.
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