โ
Mindesigns faced recurring issues with spam and bot activity...
โ
These problems were resulting in wasteful PPC ad spend.
โ
Digital marketing results for clients were declining steadil...
The marketing team at Mindesigns, a digital marketing consultancy in Australia, was encountering numerous issues that significantly affected their clients' advertising campaigns. These issues included spam calls, fraudulent clicks, and overall bot activity, all leading to wasteful spend on PPC (Pay-Per-Click) campaigns. Despite these growing concerns, Mindesigns had not implemented any solutions to mitigate these problems. The turning point came when the team decided to research the click-fraud industry to find a potential remedy for their client's declining ad performance and elevated costs.