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Pixalate

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"Stops bad ads, ensures online safety, expands trust."

Case Study
Frequently Asked Questions
This firm helps advertisers by blocking bad ads, protecting privacy, and ensuring compliance with standards. They provide insights and analytics for ads on TVs, apps, and websites to enhance trust and transparency. They focus on keeping kids safe online and provide tools to see how app publishers rank in quality and privacy protection.
Pixalate Stated Claims
These are public claims Blurbs AI believes to have been made by Pixalate.
First COPPA Compliance Technology
Pixalate claims that they have introduced the ad industry's first COPPA compliance technology to assess child-directed apps.
Comprehensive Ad Fraud Blocking
Pixalate claims that their pre-bid blocking is the only solution that prevents invalid traffic across CTV, apps, and websites.
Unique Publisher Trust Rankings
Pixalate claims their Publisher Trust Indexes provide unique Top 100 rankings based on analysis of millions of apps across stores.
BOTS
AD FRAUD
AD VERIFICATION
CLICK FRAUD
FAKE LEADS
AD FRAUD PREVENTION
COMPLIANCE ANALYTICS
COPPA COMPLIANCE
CTV ANALYTICS
SUPPLY PATH VERIFICATION
INVALID TRAFFIC DETECTION
BRAND SAFETY
PROGRAMMATIC ADVERTISING
MEDIA RATINGS DATA
MOBILE APP RANKINGS
BlurbSTAR Case Study
Pixalate & Tappx
Tappx enhances ad quality using Pixalate's insights effectively.
30%
Reduction in invalid traffic instances
45%
Improvement in inventory quality
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Combatting Fraud in Complex Spaces
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Increasing ad fraud in CTV.
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Complex invalid traffic challenge.
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Need for robust fraud solutions.
Aitor Ruiz and Tappx faced a challenging advertising landscape plagued by increasing ad fraud and invalid traffic (IVT), especially within the connected TV (CTV) environment. The primary issue was that CTV inventory is lucrative, making it a target for sophisticated fraudsters. This became a pressing concern due to lax regulations and early-stage standards in these spaces, sparking a demand for robust solutions to maintain quality and transparency. within the open programmatic marketplace..
2.
Task
Maintaining Ad Quality Standards
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Implement 'Quality First' initiative.
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Collaborate with audit tool Pixalate.
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Prioritize high-quality inventory.
Tappx, driven by their 'Quality First' framework, aimed to protect customers from fraudulent activities while improving ad quality. The intent was to balance interests for publishers, advertisers, and consumers and support the mission for a better media industry. To achieve this, collaboration with partners like Pixalate was crucial in auditing traffic, offering insights, and guiding inventory curation. This partnership prioritized high-quality, reliable inventory sources and ensured adherence to rigorous standards that could tackle ad fraud and improve the programmatic advertising ecosystem.
3.
Action
Leveraging Insights and Innovations
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Utilize Pixalate's insights effectively.
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Advance with Contextualize-It solutions.
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Classify and improve traffic quality.
Tappx used Pixalate's analytics and proprietary technologies to influence industry transparency rankings positively. They analyzed key performance indicators (KPIs) like click-through rates and viewability to evaluate traffic quality legitimately. Tappx also advanced contextual advertising using their Contextualize-It solution to provide advertisers with precise targeting, aimed at enhancing consumer experiences. The strategic integration of proprietary solutions and rigorous traffic surveillance helped them classify traffic, offer improvement feedback to publishers, and recommend traffic types matching advertisers' objectives.
4.
Result
Significant Improvements and Reputation
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Enhance trust and reputation.
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Reduce invalid traffic effectively.
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Lead in transparency rankings.
Through their commitment to quality and transparency, Tappx was able to significantly determine and promote high-quality inventory sources, leading to enhanced trust and reputation in the programmatic advertising space. The integration of Pixalate's solutions paved the way for more credible relationships between publishers and advertisers by reducing invalid traffic and offering effective fraud prevention mechanisms. The endeavor established Tappx as a leader in industry transparency rankings, demonstrating a quantifiable improvement in ad quality and effective combating of ad fraud.
Keywords
PROGRAMMATIC ADVERTISING
AD FRAUD PREVENTION
CTV INVENTORY
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