Ad Verification and Ad Fraud

Human

"Blocks fraud, protects from bots online."

Add to List

Updated 3 months ago

This company focuses on detecting and preventing online fraud and bot attacks. It safeguards websites and mobile applications by identifying and blocking malicious bots that try to exploit online systems. It ensures that digital ads are viewed by real people and secures online accounts from unauthorized access. This helps businesses save on ad spending and keeps user data safe.

Engage with Human

Similar Vendors

Primary Vertical

Ad Verification and Ad Fraud

Amplified Intelligence

VEIL Global Technologies

Compare All

Human Stated Claims

These are public claims Blurbs AI believes to have been made by Human.

Proprietary Detection Engine

HUMAN claims that their proprietary detection engine utilizes 2,500+ signals per interaction to identify threats with high precision.

Massive Threat Intelligence

HUMAN claims to verify over 20 trillion digital interactions weekly across 3 billion devices, providing unrivaled threat telemetry.

Adaptive Machine Learning

HUMAN claims their 400+ algorithms and adaptive machine learning models enable high-fidelity decisioning to stop emerging threats.

AD FRAUD DEFENSE

BOT DETECTION

ACCOUNT TAKEOVER PROTECTION

BlurbSTAR Case Study

Luxury Auto Brand & HUMAN Security

Detected and blocked bots, increasing digital conversion rates by 600%.

17%

Lead generation activities were identified as fraudulent.

38%

Invalid traffic originated from a specific advertising platform.

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

A leading luxury automobile brand was facing a significant drop in its digital conversion rates. The brand suspected that fraudulent activities, particularly bad bots, were impacting their marketing efforts across multiple channels like lead generation, social media, search, mobile, and display advertising.

Task

The brand needed to identify which marketing tactics and sources were being exploited by bots to contaminate their data. This entailed detecting fraudulent leads and invalid traffic to optimize their marketing strategies and reduce wasted ad spend.

Action

The luxury auto brand implemented HUMAN's Data Contamination Defense, a part of the Human Defense Platform. A detection tag was placed site-wide to glean insights into their digital marketing activities. Immediate findings revealed that 17% of lead generation activities were fraudulent, and 38% of traffic from a specific ad platform was invalid.

Result

Using HUMAN's insights, the luxury auto brand reallocated its marketing resources away from fraudulent sources. This led to a 600% increase in digital conversion rates and a significant reduction in wasted ad spend, saving the brand $36,000 a month.

Keywords

LUXURY AUTO BRAND CASE STUDY

HUMAN SECURITY

BOT MITIGATION

DIGITAL CONVERSION RATES

FRAUD DETECTION

DATA CONTAMINATION DEFENSE

LEAD GENERATION FRAUD

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

HUMAN has been named a leader in the Forrester Wave™: Bot Management Software, Q3 2024, and such achievements often involve VC funding to support growth and development.

Do they do retargeting?

Based on the details provided, HUMAN focuses on cybersecurity and bot protection rather than retargeting services.

Are they CCPA-compliant?

HUMAN offers data security and privacy FAQs, likely indicating compliance with regulations including CCPA.

Do they do marketing automation?

HUMAN specializes in cybersecurity solutions and bot protection rather than marketing automation.

Do they have fortune 500 clients?

The text does not provide explicit information about Fortune 500 clients, although they serve industry-leading internet platforms.

Do they help optimize marketing mix?

HUMAN's services are centered on fraud prevention and bot mitigation, not on optimizing the marketing mix.

Have they existed more than 5 years?

The exact founding date is not provided in the description.

Do they prove effectiveness with data?

HUMAN provides advanced analytics and drill-down paths to identify emerging threats, showcasing data-driven proof of effectiveness.

Do they help acquire and retain customers?

By protecting digital interactions and maintaining marketplace quality, HUMAN indirectly assists in customer acquisition and retention.

Are they a content personalization solution?

HUMAN focuses on cybersecurity and bot protection, not on content personalization.

Do they integrate with Shopify or Salesforce Commerce Cloud?

The provided text does not detail integrations with Shopify or Salesforce Commerce Cloud.

Do they specifically offer email and SMS marketing services?

Their services are oriented towards security, not email or SMS marketing.

Are they a CDP that segments and acts on customer data and behavior?

HUMAN is not a Customer Data Platform; it is focused on bot management and fraud prevention.

Human has not completed The Blurbs 20 Questions.

Human

Website

Add to List