Ad Verification and Ad Fraud

Integral Ad Science

"Ensures ads are safe and effective."

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Updated 2 months ago

This company helps you ensure your ads are seen in safe places, free from fraud, and in contexts that suit your brand. They provide data to optimize your ad performance across different media types like video, mobile, and programmatic channels. Their expertise ensures the efficiency and effectiveness of your digital marketing campaigns.

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Integral Ad Science Stated Claims

These are public claims Blurbs AI believes to have been made by Integral Ad Science.

Global presence, measurement expertise

Integral Ad Science claims that their global media measurement and optimization solutions set them apart from competitors, leveraging their expertise across ad fraud, brand safety, contextual targeting, efficiency, viewability, and more.

Innovative partnerships, co-innovation

Integral Ad Science claims that they co-innovate with the ad tech community to create integrated solutions, partnering with leading platforms and driving innovation to set the global standard for media quality.

Data-driven, actionable insights

Integral Ad Science claims to provide the most actionable data to drive superior results, delivering granular data in real-time to help optimize digital ad campaigns across channels like CTV, mobile, and audio.

AD VERIFICATION

BRAND SAFETY

FRAUD PREVENTION

VIEWABILITY ANALYTICS

BlurbSTAR Case Study

OMD & Nissan

Effective comprehensive uplift for KPIs.

Travel content conversion rate

Automotive-Hybrid content conversion rate

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Situation: Facing Multiple KPI Targets

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Struggling with multiple KPI targets

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Campaigns spanning across devices and formats

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Need for comprehensive measurement

OMD and their client, Nissan, were facing challenges in improving their key performance indicators (KPIs) such as qualified visits, key business actions, and conversion rates across various formats and devices. This included mobile, tablet, and desktop on both video and display formats. They were keen to elevate their campaign performance and sought a sophisticated solution for comprehensive measurement and optimization.

Task

Task: Implementing IAS Solutions

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Engage IAS for problem-solving

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Increase qualified visits and conversions

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Use IAS products for optimization

OMD and Nissan tasked Integral Ad Science (IAS) with the implementation of their advanced measurement and optimization solutions. The objective was clear: enhance campaign performance by increasing qualified visits, driving key business actions, and boosting conversion rates through various digital channels.

Action

Action: Deploying IAS Products

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Applied Quality Attention for better engagement

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Utilized Total Visibility for transparent reporting

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Employed Context Control for effective targeting

OMD and Nissan implemented IAS solutions such as Quality Attention, Total Visibility, and Context Control. Quality Attention helped filter out media clutter and elevate campaign performance. Total Visibility provided programmatic supply path transparency and impression-level financial reporting, optimizing ad spend in real-time. Meanwhile, Context Control identified context segments that would drive the highest attention and conversions.

Result

Outstanding Results Across Segments

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6X increase in automotive conversions

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5X uplift in travel content conversions

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3X boost in buying car context conversions

Implementing IAS solutions yielded impressive results for OMD and Nissan. They saw a 6X increase in conversion rates across 'Automotive-Hybrid' content, 5X in 'Travel' content, and 3X in 'Buying A Car' content. These metrics demonstrated the substantial uplift in campaign performance facilitated by IAS's comprehensive measurement and optimization solutions.

Keywords

COMPREHENSIVE MEASUREMENT

OPTIMIZATION SOLUTIONS

CONVERSION RATES

QUALIFIED VISITS

KEY BUSINESS ACTIONS

TOTAL VISIBILITY

QUALITY ATTENTION

CONTEXT CONTROL

PROGRAMMATIC SUPPLY PATH

IMPRESSION-LEVEL FINANCIAL REPORTING

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

There is no indication in the provided text that Integral Ad Science (IAS) is VC funded. They may be privately held or publicly traded.

Do they do retargeting?

The provided material does not mention services related to retargeting. Their focus is on media measurement, ad fraud prevention, brand safety, and optimization.

Are they CCPA-compliant?

Given their focus on data management and compliance, as well as the presence of a Privacy & Data Management Portal, it is likely that they comply with CCPA.

Do they do marketing automation?

There is no mention of marketing automation in their list of services. Their focus is on ad measurement, optimization, and fraud prevention.

Do they have fortune 500 clients?

IAS works with brands, agencies, publishers, platforms, and partners on a global scale, which likely includes Fortune 500 clients.

Do they help optimize marketing mix?

They provide tools for efficiency and optimization, which are crucial for optimizing the marketing mix.

Have they existed more than 5 years?

IAS is a well-established company in the digital advertising space, having been around for more than 5 years.

Do they prove effectiveness with data?

Their services are centered around data-driven insights and proving the effectiveness of digital media campaigns.

Do they help acquire and retain customers?

While not directly mentioned, their services in optimizing ad performance and ensuring safe ad placements contribute to customer acquisition and retention.

Are they a content personalization solution?

Their services do not focus on content personalization but rather on ad measurement and optimization.

Do they integrate with Shopify or Salesforce Commerce Cloud?

There is no mention of specific integrations with Shopify or Salesforce Commerce Cloud in the provided information.

Do they specifically offer email and SMS marketing services?

Their services are focused on digital ad measurement and optimization, not on email or SMS marketing.

Are they a CDP that segments and acts on customer data and behavior?

They do not operate as a Customer Data Platform (CDP). Their expertise lies in media measurement and optimization rather than customer segmentation and behavioral targeting.

Integral Ad Science has not completed The Blurbs 20 Questions.

Integral Ad Science

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