This company offers asuite of mobile advertising solutions, helping businesses connect with consumers through apps and streaming platforms. Employing AI technologies, they help acquire users, optimize app monetization, measure marketing performance, and enhance ad inventory. Their tools cater to various segments, driving growth through targeted ad campaigns, intuitive analytics, and comprehensive market insights.
These are public claims Blurbs AI believes to have been made by Applovin.
Massive user reach
AppLovin claims that it connects businesses to over 1.4B daily active users, enhancing engagement and driving growth.
AI-driven advertising
AppLovin claims that its AI-based advertising engine continually improves, optimizing user acquisition and monetization.
Multi-channel success tools
AppLovin claims that its advanced solutions enable businesses to achieve multi-channel success and accelerate growth.
APP
DOWNLOADS
CTV
IN-GAME ADS
APP DISCOVERY
SHOPTALK SPRING '25
AI RECOMMENDATION ENGINE
USER ACQUISITION
APP MONETIZATION
PROGRAMMATIC ADVERTISING
STREAMING TV ADS
CUSTOMER LIFECYCLE MANAGEMENT
MOBILE MARKETING ANALYTICS
CROSS-CHANNEL MARKETING
VIDEO ADVERTISING SOLUTIONS
AUTOMATED MARKETING TOOLS
BlurbSTAR Case Study
Underdog Fantasy & AppLovin
AppDiscovery optimizes Underdog’s marketing efficiency via AI-driven strategy.
26%
CPE reduction
170M+
CTV reach households
1.
Situation
Season Challenge Drives Strategy
→
Needed competitive edge for NFL season.
→
Sought efficient and scalable marketing.
→
Focus on attracting new customer segments.
Underdog Fantasy needed to gain acompetitive advantage by expanding beyond traditional search and social platforms for the NFL season. The challenge was to identify new efficient channels while ensuring scalability and cost-effectiveness. As arapidly growing sports gaming company, Underdog aimed to enhance customer engagement through innovative marketing strategies.
2.
Task
Explore New Marketing Channels
→
Leverage AppDiscovery for new channels.
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Target engaging, yet cost-effective methods.
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Ensure success without inflating CPM.
Underdog’s task was to experiment with channels to unlock high-volume, high-value marketing sources. They faced the challenge of achieving customer engagement through cost-efficient methods. AppLovin's AppDiscovery presented an opportunity to dip into mobile and CTV campaigns, ensuring they reached the right audience efficiently, whilst maintaining desired Cost Per Event (CPE) metrics.
3.
Action
Utilize AI-Driven Solutions
→
Initiated CPE campaigns via AppLovin.
→
Engaged users across mobile & CTV.
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Utilized performance pricing and AI for precision.
Underdog implemented AppLovin’s AI-driven AppDiscovery for mobile and CTV campaigns, targeting sports fans effectively. Initially, they used aCPE model for mobile, later extending to CTV, which helped reach audiences on big household screens. The campaigns used solid performance metrics, evaluating results with athird-party mobile measurement partner (MMP). This AI-driven approach allowed precision in targeting suitable audiences.
4.
Result
Achieving Marketing Success
→
26% CPE reduction within two months.
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Matched efficiency of social media giants.
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Solidified inclusion of CTV as core strategy.
The adoption of AppLovin's AppDiscovery established aprominent, efficient channel achieving a26% reduction in CPE in just two months. The tool’s AI capabilities enabled Underdog to match the scale and efficiency of social platform giants. The success in both mobile and CTV marketing channels further solidified their strategy, ensuring continued investment in this direction for significant user engagement growth.
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