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"Connect campaigns to optimize mobile app growth."

Case Study
Frequently Asked Questions
This company helps brands grow by enhancing app campaigns. It offers tools for linking and understanding user behavior across platforms, while providing insights to improve marketing effectiveness. Security and compliance are prioritized.
branch Stated Claims
These are public claims Blurbs AI believes to have been made by branch.
Maximize digital strategy benefits
Branch claims that its Growth Platform maximizes the value of evolving digital strategies for enterprises and brands.
Enhanced ad spend optimization
Branch claims that its Performance solution improves ad ROI by providing better ad measurement and insights.
Seamless user experience connection
Branch claims that its platform unifies user experience and attribution across devices, platforms, and channels.
MOBILE DEEP LINKING
APP REFERRAL PROGRAMS
CROSS-PLATFORM MARKETING
USER ENGAGEMENT TRACKING
ATTRIBUTION ANALYTICS
BlurbSTAR Case Study
Tunaiku & Branch
23% growth in app downloads using unified attribution strategy.
11%
Rise in new user acquisition
23%
Increase in app downloads
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Challenges in Attribution and Fraud
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Faced inconsistencies in channel performance.
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Struggled with varying attribution models.
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Rise in fraudulent activities detected.
Tunaiku, a digital loan platform from Indonesia, was striving to grow its app user base amid significant attribution challenges. They encountered inconsistencies across paid advertising channels and had limited visibility into the performance of their organic channels, which obstructed them from accurately measuring their marketing impacts. The differences in attribution models and tracking windows across various networks further complicated their ability to allocate their budget effectively and compare performances. Additionally, as Tunaiku's app gained traction, the company observed a marked increase in fraudulent activities, including deceptive installs and attribution manipulations, resulting in an urgent need for a solution to curb these issues.
2.
Task
Streamline and Optimize Attribution
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Consolidate attribution for consistent insights.
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Standardize models across ad networks.
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Implement fraud detection and prevention.
Tunaiku's main task was to streamline their attribution processes to gain consistent, deduplicated insights across both paid and organic channels. They needed a way to standardize attribution models to obtain a single source of truth for their various advertising networks and channels. Simultaneously, they were tasked with addressing the fraud issues by implementing advanced detection and prevention measures. With these tasks at hand, Tunaiku aimed to accurately measure the performance and value of each acquisition channel, thereby optimizing their advertising investments while enhancing their owned channel performance and user engagements.
3.
Action
Implement Branch for Unified Attribution
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Adopt Branch for consistent data.
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Deploy deep links for user tracking.
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Use fraud detection to protect investments.
To address these challenges, Tunaiku partnered with Branch, leveraging its robust performance and deep linking capabilities to standardize attribution models across its ad networks. By establishing a single source of truth, Tunaiku could efficiently deduplicate data, thereby accurately evaluating the effectiveness of their paid channels. They utilized Branch’s deep linking technology to improve insights into their organic and owned channels like WhatsApp and SMS. For fraud prevention, Tunaiku deployed Branch's sophisticated fraud detection features, including customizable and standard rules, to proactively filter out false attributions. This collaboration enabled Tunaiku to safeguard its marketing efforts from fraudulent manipulations and allocate resources efficiently.
4.
Result
23% App Download Growth
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23% increase in app downloads.
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11% rise in new user acquisition.
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Up to 20% reduction in CPA costs.
As a result of implementing Branch's solutions, Tunaiku achieved a 23% increase in app downloads year-over-year and an 11% rise in new users. By leveraging unified attribution, they significantly lowered their cost per acquisition (CPA) and cost per disbursement by 15%-20%, thus enhancing cost efficiency. The new visibility into marketing performance empowered them to make informed, data-driven decisions strategically, thereby optimizing both paid and organic channel investments. The improvements enabled Tunaiku to holistically evaluate key marketing metrics across all channels, setting the stage for smarter budgeting and the development of future marketing initiatives, including expanding into offline activations.
Keywords
TUNAIKU APP GROWTH
BRANCH ATTRIBUTION SUCCESS
FRAUD PREVENTION IN APP MARKETING
DIGITAL LOAN PLATFORM SUCCESS
STANDARDIZING ATTRIBUTION MODELS
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