This company offers aplatform that allows businesses to turn their physical products into interactive digital experiences, enhancing customer engagement and facilitating direct interactions. Their solutions include tools for generating custom QR codes, enabling personalized storytelling, protecting brand value from counterfeits, and promoting sustainable practices. It caters to industries like luxury, consumer packaged goods, and more, allowing brands to connect with their consumers authentically.
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1.
Situation
Innovative NFC-Powered Shoe Launched
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Adidas collaborates with Blue Bite and partners.
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Launches UltraBOOST UNCAGED with embedded NFC technology.
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Aims to sustain customer interaction post-sale.
Adidas partnered with Blue Bite, HYPEBEAST, and SMARTRAC to launch the UltraBOOST UNCAGED, arevolutionary shoe equipped with an NFC-chip. This technology allowed users to engage with personalized content by tapping their shoe, aiming to maintain consumer interaction beyond the initial sale. By integrating technology into their footwear line, Adidas sought to differentiate from competitors and enhance customer loyalty through immersive digital experiences.
2.
Task
Deliver Engaging, Custom Experiences
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Create a continuous connection with customers post-sale.
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Develop a personalized digital content delivery system.
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Utilize technology to retain consumer interest.
The objective was to develop aplatform that could continue consumer engagement beyond the purchase moment. Adidas needed asolution that delivered highly tailored content to users through smart product enhancements. It was crucial to effectively analyze consumer preferences to provide personalized weekly content updates, leveraging technology to keep buyers engaged and invested in the brand.
3.
Action
NFC Interaction and QR Availability
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NFC-chip delivers content from the shoe.
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QR code alternative for non-NFC devices.
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Provides personalized weekly content updates.
Blue Bite implemented the NFC chip into the UltraBOOST UNCAGED, enabling users to access agrowing library of exclusive content directly from their mobile devices by tapping their shoe. For users without NFC-capable devices, aQR code provided the same level of enhanced customer experience. The NFC-chip powered interactions recorded and analyzed consumer preferences to tailor the content specifically to individual tastes each week, ensuring relevancy.
4.
Result
Strong Consumer Engagement Achieved
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Sustained consumer engagement and loyalty.
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Enhanced customer satisfaction via personalized content.
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Data collection improved marketing efficiency.
Adidas successfully created along-lasting relationship with customers, illustrated by sustained interaction via shoe-tap or QR access. This innovative approach ensured personalized engagement, thus boosting user satisfaction and brand loyalty. The system facilitated the collection and analysis of consumer data, allowing Adidas to refine marketing strategies and deliver custom experiences at scale.
Keywords
ADIDAS ULTRABOOST UNCAGED
NFC TECHNOLOGY IN FOOTWEAR
PERSONALIZED MOBILE EXPERIENCES
CONSUMER ENGAGEMENT POST-SALE
BLUE BITE SMART PRODUCTS
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