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BrightLine

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"Interactive advertising solutions for Connected TV."

This company specializes in innovative advertising solutions tailored for streaming television. They offer interactive, personalized ad formats that enhance viewer engagement. Their technology ensures ad delivery is fraud-free and effective. Additionally, they provide insights on consumer behavior, helping brands understand and improve campaign performance across various metrics.
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BrightLine Stated Claims
These are public claims Blurbs AI believes to have been made by BrightLine.
Guaranteed Fraud-Free Delivery
BrightLine claims that they provide the only client-side ad verification in CTV, ensuring fraud-free delivery to legitimate devices.
Advanced CTV Ad Experiences
BrightLine claims that they are the standard for advanced CTV ads with dynamic, interactive, and shoppable ad formats.
Comprehensive Attributions Measurement
BrightLine claims that they offer attribution and outcomes measure beyond impressions, focusing on consumer response.
BlurbSTAR Case Study
BrightLine & Cuebiq
CTV ad resulted in 13% increased store visits.
100+
QSR franchise locations impacted
13.48%
Increase in store visits
1.
Situation
Engaging CTV Campaign for QSR
→
QSR franchise with wide U.S. presence
→
Objective: Boost measurable in-store visits
→
CTV chosen to enhance visibility
The context of the case study revolves around a popular QSR franchise with numerous locations across the U.S. The franchise aimed to do more than just catch the audience's eye; they were determined to encourage measurable in-store visits through an interactive advertising campaign. The chosen medium was Connected TV (CTV), a rapidly expanding domain that offers brands a remarkable opportunity to make a significant impact. Given the high stakes and a wide geographical spread, the franchise needed an innovative approach that could precisely measure its effectiveness in driving foot traffic.
2.
Task
Track Foot Traffic Effectively
→
Track visits via interactive ad
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Partnered with Cuebiq for location data
→
Dynamic overlay showed nearest stores
The task was to devise a strategy to accurately track in-store visits prompted by an interactive ad. BrightLine, in collaboration with Cuebiq, a location intelligence platform, needed to ensure that the ad campaign could not just attract but also lead potential customers to physical store locations. This required an ad that was not only visible but highly engaging. Hence, they planned to leverage the interactive capabilities of CTV to feature a dynamic overlay that shows viewers their nearest store locations in real time. This interactive layer offered viewers the convenience to scroll through nearby stores using their remote controls, simplifying their journey to the nearest outlet.
3.
Action
Implemented Interactive CTV Campaign
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Nationwide ad with real-time updates
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Viewers interacted using remote controls
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Post-campaign analysis by Cuebiq
BrightLine launched a nationwide interactive ad campaign on one of the largest U.S. streaming platforms. The ad was designed with a dynamic, real-time overlay that displayed the nearest store locations based on each viewer's specific geographic data. This functionality empowered viewers to use their remote controls to easily navigate and identify their closest restaurant, turning the ad itself into an interactive directory of nearby options. Upon completion of the campaign, the gathered data was meticulously analyzed by Cuebiq to determine if viewers exposed to the ad visited the physical locations, effectively measuring the ad's influence on foot traffic.
4.
Result
Foot Traffic Increased by 13.48%
→
13.48% more likely to visit store
→
Showcased power of real-time data
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Effective conversion of viewer interest
The campaign resulted in remarkable success, with a 13.48% increase in foot traffic to the QSR locations from viewers who were exposed to the interactive ad compared to those who did not see it. This significant uptick demonstrates the compelling power of integrating real-time location data with interactive ad formats on CTV. The results underscored the success of the initiative, as it transformed engaged viewers into converting customers, thus providing measurable outcomes that met the franchise's objectives. For QSR brands considering the intricate possibilities of CTV, this case study effectively illustrates how interactive campaigns can convert viewer interest into tangible results.
Keywords
CTV ADVERTISING
INTERACTIVE ADS
FOOT TRAFFIC
LOCATION INTELLIGENCE
REAL-TIME DATA
QSR MARKETING
The Blurbs FAQs
Frequently Asked Questions
BrightLine hasn't answered their category questions yet.
1.
What inventory sources and streaming platforms do you have access to?
BrightLine has not completed their Blurbs FAQs
2.
How does your platform target audiences, and what data sources do you use for targeting?
BrightLine has not completed their Blurbs FAQs
3.
How do you measure performance and attribution, and do you offer closed-loop reporting?
BrightLine has not completed their Blurbs FAQs
4.
Do you offer a self-service platform, managed service, or both?
BrightLine has not completed their Blurbs FAQs
5.
How does your platform optimize campaigns in real time?
BrightLine has not completed their Blurbs FAQs
6.
What creative formats do you support, and do you offer dynamic creative optimization (DCO)?
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7.
How do you handle frequency capping and ad fatigue management?
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8.
Do you offer retargeting capabilities for viewers who have seen our CTV ads?
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9.
How do you ensure brand safety, fraud prevention, and viewability in CTV placements?
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10.
Do you offer A/B testing capabilities to compare creative variations and messaging?
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BrightLine
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