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Perion

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"Tech connects ads to consumers effectively."

Case Study
Frequently Asked Questions
This company offers a comprehensive platform that utilizes AI and deep analytics to ensure advertisements reach the right audience effectively. Their technological solutions encompass connected TV, dynamic audio, digital out-of-home options, and targeted display and social advertising. They provide tools for both advertisers and publishers, focusing on enhancing engagement and maximizing revenue opportunities, all while ensuring brand safety and audience privacy are prioritized.
Perion Stated Claims
These are public claims Blurbs AI believes to have been made by Perion.
Advanced AI technology
Perion claims that its unified platform offers omnichannel ad solutions powered by advanced AI, connecting brands with consumers.
Award-winning creative experiences
Perion claims that its high-impact, award-winning creative experiences help brands reach all KPIs and objectives globally.
Proprietary algorithms for privacy
Perion claims that its proprietary algorithms enhance customer targeting while protecting privacy across fragmented ad markets.
SHOPTALK SPRING '25
BlurbSTAR Case Study
OVO Energy & Perion
OVO runs eco-friendly, data-driven DOOH campaign successfully.
16828
Total sign-ups in two months.
681521 kWh
Energy shifted, equivalent to 252 houses/year.
1.
Situation
OVO Innovates with DOOH Strategy
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Leading energy supplier targets 'green' moments communicatio...
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Collaboration with Goodstuff for an innovative ad campaign.
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Focus on promoting the Power Move program.
OVO Energy, a leading energy supplier, aimed to raise awareness about 'greener moments'—times when the national grid uses renewable energy sources—and encourage customer sign-ups for their Power Move program. To achieve this, OVO partnered with media agency Goodstuff and Perion's programmatic DOOH technology Hivestack. The intention was to create an impactful advertising campaign that would not only promote environmental benefits but also drive customer engagement and participation in their sustainable initiatives.
2.
Task
Activate DOOH at Renewable Peaks
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Design a renewable-energy-timed DOOH campaign.
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Ensure real-time activation during greener grid moments.
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Minimize campaign's environmental footprint.
The task was to design and execute a digital out-of-home (DOOH) advertising campaign that activates only during periods when renewable energy usage on the national grid is high. This required a strategic approach to ensure that messaging would appear in scenarios where it could directly influence consumer behavior regarding energy consumption. The challenge was not only in identifying these periods but also in making the campaign as environmentally friendly as possible.
3.
Action
Dynamic Strategy with Real-Time Data
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Used real-time grid data for ad activation.
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Developed a custom algorithm with STAGE tech.
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Enhanced spend efficiency and minimized carbon footprint.
To implement this unique campaign, Perion and Hivestack developed a world-first programmatic DOOH solution utilizing real-time grid data. Stagwell's technology, STAGE, was used to create a custom algorithm for programmatically buying ad space through the Hivestack Demand Side Platform (DSP), automatically placing bids during periods of high renewable energy utilization. This not only optimized ad spend efficiency but also supported the overarching environmental goals by limiting the campaign's carbon footprint.
4.
Result
Significant Consumer Engagement & Awareness
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Achieved 16,928 sign-ups over two months.
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Reduced carbon footprint by 58.1 tonnes.
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Increased brand awareness by 2%.
The Greener Grid campaign led to exceptional results for OVO Energy. During the two-month period, the campaign resulted in 16,928 sign-ups for the Power Move initiative, a 24% portion of total 12-month sign-ups. Additionally, web traffic to the Power Move product page tripled. The initiative also shifted 681,521 kWh of electricity, equivalent to powering 252 houses for a year, and avoided 58.1 tonnes of carbon emissions. Furthermore, spontaneous brand awareness increased by 2%, and 82% of the campaign was delivered during greener grid times, far outperforming typical periods.
Keywords
PROGRAMMATIC DOOH
RENEWABLE ENERGY CAMPAIGN
CUSTOMER ENGAGEMENT
ENVIRONMENTAL IMPACT
REAL-TIME DATA
Perion
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