This company provides tools to make marketing easier by streamlining and adjusting various processes. Their solutions include making marketing campaigns more automated, improving the way campaigns are measured, and providing insights to improve marketing strategies. The technology helps businesses enhance digital marketing effectiveness and expand their reach efficiently.
True Classic optimized TikTok marketing with WorkMagic’s insights.
3x
Efficiency in marketing strategy improved
45%
Increase in ROAS after campaign
1.
Situation
True Classic's Marketing Challenge
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Need to optimize TikTok marketing
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Challenge in measuring channel effectiveness
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Aimed to improve ROAS metrics
True Classic, agrowing apparel brand, sought to optimize their marketing efforts, particularly on TikTok, to improve their return on ad spend (ROAS). They faced challenges in understanding the true effectiveness of different marketing channels and the interplay between them.
2.
Task
Utilizing WorkMagic's Expertise
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Leverage WorkMagic's advanced analytics
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Understand incrementality and halo effect
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Improve understanding of campaign value
The key task was to leverage WorkMagic's advanced analytics to gain insights into the incrementality of their marketing campaigns. This meant understanding how each campaign added value independently as well as its interaction with other marketing efforts, known as the halo effect.
3.
Action
Implementing Analytical Strategies
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Employed marketing mix modeling
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Comprehensive data analysis conducted
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Budget reallocation to drive success
True Classic, with WorkMagic's tools, employed marketing mix modeling (MMM) to assess and forecast the impact of different marketing activities. WorkMagic provided acomprehensive analysis of data to help True Classic identify which factors were driving success and where to reallocate their budget for maximum impact.
4.
Result
Achieving Significant ROAS Improvements
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Significant improvements in ROAS
→
Optimized current TikTok campaigns
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Strategic insights for future marketing
Through the insights provided by WorkMagic, True Classic was able to achieve remarkable improvements in their ROAS on TikTok. They not only optimized their current campaigns but also gained strategic understanding to sustain and enhance future marketing efforts.
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