Adentro & Dreambox Creations
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Businesses with physical locations like restaurants and retailers invest heavily in digital marketing, creating an abundance of data on impressions, clicks, and social media engagement. However, they struggle to correlate this data with actual in-store customer visits and purchases, which are critical to their revenue.
The challenge is to close the gap between digital marketing metrics and actual in-store consumer behavior. Businesses need a method to track and understand how their online marketing efforts translate to physical store traffic and purchases.
Adentro implemented a visit-based marketing solution using WiFi data and guest profiles instead of relying on unreliable GPS data. By integrating mobile device IDs and email addresses, they created accurate customer profiles, tracked the impact of digital campaigns on in-store visits, and personalized marketing efforts.
Using Adentro’s visit-based marketing, businesses managed to link digital ads directly to in-store visits. This method provided a reliable way to measure marketing ROI, increasing customer lifetime value and optimizing ad spend. For instance, Starbucks witnessed up to a 40% engagement rate from loyalty customers.
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