Dave’s Hot Chicken & GroundTruth
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Dave’s Hot Chicken, one of America's fastest-growing restaurant chains, sought to increase foot traffic and sales through targeted marketing efforts.
Collaborate with GroundTruth to implement location and audience-based targeting strategies, focusing on both new and returning customers, to drive a measurable lift in sales and return on ad spend (ROAS).
Utilized GroundTruth’s real-time location and audience-based targeting, such as Retail Block, Proximity, and Neighborhood Targeting, to engage loyal customers and attract visitors from competitors. Campaigns spanned mobile and social channels in key markets.
The campaign successfully drove nearly 1,400 diners to specific locations, with 75% being new or infrequent visitors. Achieved a 2X ROAS and a 7.8% average increase in sales, demonstrating effective engagement and reduced ad wastage.
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