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Blurbs comparison of Criteo and Koddi
Learn about how these Retail Media vendors stack up against each other by checking out our blurbs, claims, and case studies.
Criteo
"Connects ads and commerce data for opportunities."
Focused on Retail Media Tech & Ad Optimization .
Criteo uses commerce data and AI to bridge digital advertising and online retail, helping marketers connect products with potential buyers at any stage. Their platform reduces guesswork and enhances targeting through predictive bidding and real-time personalization, making it easier to convert ad impressions into sales results.
AI-powered personalization
Criteo claims that their AI-powered technology delivers hyper-personalized ads and product recommendations to drive better results.
Largest commerce dataset
Criteo claims that they have access to the world's largest open commerce dataset, allowing them to better understand and reach shoppers.
Commerce media expertise
Criteo claims to be the leading commerce media platform, connecting brands with retailers and premium publishers on the open internet.
Koddi
"Programmatic ad solutions for commerce media companies"
Focused on Retail Media Tech & Ad Optimization .
Koddi helps marketers navigate the complex commerce media landscape by offering flexible advertising solutions. Their platform supports a wide array of ad formats, including display, native, and video. Koddi's focus is on giving advertisers control and flexibility, allowing them to optimize campaigns across retail and other verticals efficiently.
AI-powered ad technology
Koddi claims that its AI-powered ad technology optimizes performance across channels, driving revenue growth and profitability for marketplaces.
First-party data utilization
Koddi claims that its platforms utilize first-party data to enhance the shopping experience for users and optimize performance for advertisers.
Comprehensive commerce media solutions
Koddi claims to offer a comprehensive suite of software and services that power commerce media for any advertiser, marketplace, or industry.