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Blurbs comparison of Criteo and RetailNext
Learn about how these Retail Media vendors stack up against each other by checking out our blurbs, claims, and case studies.
Criteo
"Connects ads and commerce data for opportunities."
Focused on Retail Media Tech & Ad Optimization .
Criteo uses commerce data and AI to bridge digital advertising and online retail, helping marketers connect products with potential buyers at any stage. Their platform reduces guesswork and enhances targeting through predictive bidding and real-time personalization, making it easier to convert ad impressions into sales results.
AI-powered personalization
Criteo claims that their AI-powered technology delivers hyper-personalized ads and product recommendations to drive better results.
Largest commerce dataset
Criteo claims that they have access to the world's largest open commerce dataset, allowing them to better understand and reach shoppers.
Commerce media expertise
Criteo claims to be the leading commerce media platform, connecting brands with retailers and premium publishers on the open internet.
RetailNext
"Tracks digital ads for multi-channel retailers."
Focused on Retail Performance & Commerce Attribution and Shopper Marketing Data .
Redirecting helps marketers optimize ad performance across digital channels by providing actionable insights. It streamlines ad tracking and consolidates data, allowing for more precise targeting and improved engagement. Users can effortlessly manage campaigns while staying updated on the latest trends and shifts in the marketing world to boost ROI.
Advanced analytics capabilities
RetailNext claims that its platform provides best-in-class insights into store performance, security, and compliance at scale with a fully integrated suite of products.
Innovative traffic solution
RetailNext claims that its Traffic 2.0 system is the most advanced traffic system ever built, accurately measuring foot traffic to stores in real-time.
Comprehensive video security
RetailNext claims that its video security solution offers high-resolution recorded video and instant access for audits, ensuring the safety of associates, customers, and merchandise.