Compare DoubleVerify to Adelaide Metrics head to head on Blurbs

Blurbs comparison of DoubleVerify and Adelaide Metrics

Learn about how these Ad Verification and Ad Fraud vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

DoubleVerify

"Optimizes digital ad performance with analytics."

Focused on Ad Verification & Viewability .

DoubleVerify helps marketers ensure their online ads are seen by real people in suitable environments. It aims to combat digital ad fraud and improve viewability. The platform integrates performance analytics, advanced attribution, and AI-driven tools to guide better decision-making for brands and agencies navigating complex digital landscapes.

brand reputation safeguarding

DoubleVerify claims that it enhances brand safety by safeguarding brand reputation across devices and emerging channels.

advanced performance analytics

DoubleVerify claims that its performance measurement suite empowers brands to achieve real business outcomes through advanced analytics.

digital advertising security

DoubleVerify claims that its mission is to make digital advertising safer and more secure by providing transparency and trust.

Full Blurb

Adelaide Metrics

"Measures media quality with attention metrics"

Focused on Ad Verification & Viewability .

Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.

Omnichannel metric

Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.

Machine learning optimization

Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.

Programmatic activation

Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.