Compare Adelaide Metrics to Lunio head to head on Blurbs

Blurbs comparison of Adelaide Metrics and Lunio

Learn about how these Ad Verification and Ad Fraud vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

Adelaide Metrics

"Measures media quality with attention metrics"

Focused on Ad Verification & Viewability .

Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.

Omnichannel metric

Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.

Machine learning optimization

Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.

Programmatic activation

Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.

Full Blurb

Lunio

"Detects and blocks invalid ad traffic efficiently."

Focused on Ad Fraud Prevention .

Lunio assists marketers by weeding out fake ad clicks, freeing up budget and improving ROI. It uses machine learning to identify non-legitimate click activity across multiple platforms. This ensures marketing budgets target real potential customers, reducing waste and enhancing the effectiveness of advertising campaigns.

Advanced invalid traffic detection

Lunio claims that its AI-powered detection, click analytics, and multichannel protection can expose and eliminate invalid traffic.

Actionable ad click analytics

Lunio claims that it surfaces click data and insights across campaigns, keywords, and placements to assess the impact of junk traffic and reduce wasted spend.

Nonstop traffic protection

Lunio claims that it can continually weed out waste by monitoring click behaviors in real time and automatically excluding junk users across paid media channels.