Compare Adelaide Metrics to Siteimprove head to head on Blurbs

Blurbs comparison of Adelaide Metrics and Siteimprove

Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

Adelaide Metrics

"Measures media quality with attention metrics"

Focused on Ad Verification & Viewability .

Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.

Omnichannel metric

Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.

Machine learning optimization

Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.

Programmatic activation

Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.

Full Blurb

Siteimprove

"Optimize digital presence with AI-driven analytics."

Siteimprove helps marketers streamline their digital strategy. It combines accessibility, SEO, and content analytics to improve site performance. By providing clear insights and automating key processes, marketers can enhance user experience, boost engagement, and align with search engine trends, all in one platform.

Streamlined Quality Assurance

Siteimprove claims that their platform enables efficient management of content quality, reducing peer review time by 50% and achieving a Content Quality Score of 97/100 for Akamai Technologies.

Enhanced Accessibility Compliance

Siteimprove claims that their solution helped the City and County of Denver improve website accessibility by 32% and achieve a Content Quality Score of 94/100 while managing thousands of web pages.

Increased Website Traffic

Siteimprove claims that by partnering with them, Merck quadrupled their website traffic and increased their Net Promoter Score by 30 points during an ambitious website relaunch.