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Siteimprove

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"Enhance digital strategy with powerful analytics tools."

Case Study
Frequently Asked Questions
This company offers tools for optimizing digital presence. It improves website accessibility, content quality, and user experience using data-driven insights. The platform provides solutions for search marketing, performance analytics, and cross-channel advertising. It unifies various metrics to boost engagement and conversion rates. Additionally, it offers tools for content optimization, search visibility enhancement, and competitive analysis. All these features help businesses improve efficiency, compliance, and audience reach while maximizing return on investment.
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Siteimprove Stated Claims
These are public claims Blurbs AI believes to have been made by Siteimprove.
Streamlined Quality Assurance
Siteimprove claims that their platform enables efficient management of content quality, reducing peer review time by 50% and achieving a Content Quality Score of 97/100 for Akamai Technologies.
Enhanced Accessibility Compliance
Siteimprove claims that their solution helped the City and County of Denver improve website accessibility by 32% and achieve a Content Quality Score of 94/100 while managing thousands of web pages.
Increased Website Traffic
Siteimprove claims that by partnering with them, Merck quadrupled their website traffic and increased their Net Promoter Score by 30 points during an ambitious website relaunch.
SALESFORCE INTEGRATION
BlurbSTAR Case Study
Akamai Technologies & Siteimprove
Akamai enhances quality with automated Siteimprove tools.
97
QA score achieved
20%
Improvement in website accessibility
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Managing vast multilingual digital estate
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Akamai manages over 2,000 pages in nine languages.
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Challenges included maintaining error-free and accessible co...
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Needed robust tools during CMS migration to Adobe AEM.
Akamai Technologies manages an extraordinary digital presence encompassing over 2,000 web pages in nine different languages, all maintained by a minimal team structure. The challenge lay in ensuring these extensive digital assets remain error-free, current, and accessible, without compromising quality. With Akamai being a leader in content delivery and security, their expectations in delivering seamless digital experiences were high. As they embarked on significant transformations including a CMS migration to Adobe Experience Manager (AEM), the need for robust tools to maintain high standards in content publishing and accessibility became apparent.
2.
Task
Streamlining content review processes
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Reduce peer review process time.
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Maintain high quality and accessibility standards.
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Improve accessibility score for better SEO.
The Akamai web content publishing team faced the daunting task of reducing the time spent on their peer review processes while maintaining strict quality and accessibility standards. With a heavy workload of creating and updating hundreds of web pages annually, the team sought a solution that could automate and optimize their review processes, ensuring high quality without overextending their resources. Additionally, improving their accessibility score became essential to elevate their website's SEO and fulfill their brand promise of accessibility for all users.
3.
Action
Automation with Siteimprove Prepublish
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Automated Prepublish scans cut peer review time in half.
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Alerts for errors aid confident publishing and archiving.
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Exploring Siteimprove Policy for further efficiency gains.
The integration of Siteimprove Prepublish into Akamai’s content management process revolutionized their approach to maintaining digital quality. By incorporating automatic scans for common errors, such as readability, misspellings, and SEO metadata issues directly within AEM, Akamai halved their peer review time. Further, the Siteimprove tool aided in confidently managing both the archiving and publishing of web pages by providing alerts for potential errors. As Akamai’s team becomes more proficient with the platform, they continue to explore additional functionalities, such as Siteimprove Policy, to further enhance efficiencies and support compliance and accessibility goals.
4.
Result
Exceptional quality improvements seen
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QA score increased from 96 to 97 in 45 days.
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Website accessibility improved by 20%.
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Moderate increase in organic traffic observed.
By utilizing Siteimprove, Akamai experienced notable enhancements in their digital operations. Their QA score increased from 96 to 97 within just 45 days of implementation, showcasing a swift uptake in content quality and accessibility. These improvements fueled greater organic traffic by aligning with SEO best practices, substantiating Google’s criteria. Akamai's commitment to further improving their accessibility led to a 20% increase in their website’s accessibility metric. The system provided Akamai a tangible measure of success in Digital Certainty Index scores, empowering continuous improvement efforts as part of their MarTech strategy.
Keywords
SITEIMPROVE
DIGITAL CONTENT MANAGEMENT
ACCESSIBILITY IMPROVEMENT
CONTENT REVIEW AUTOMATION
AKAMAI TECHNOLOGIES
DIGITAL ACCESSIBILITY
SEO TOOLS
MARTECH
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