This company enhances marketing by using advanced data analysis. They offer services like data governance and technology integration, and they help clients effectively use these tools to improve their marketing strategies.
These are public claims Blurbs AI believes to have been made by Infotrust.
Industry-Specific Expertise
InfoTrust claims that they boast ateam of analytics specialists adept at serving various industries including retail, CPG, media, finance, and health/fitness.
Comprehensive Service Offerings
InfoTrust claims that they offer awide range of services including data privacy, strategy, governance, insights/activation, implementation/integration, and Google Cloud solutions.
Trusted by Top Brands
InfoTrust claims that they work with some of the top brands on the planet, including 15 of the 100 most valuable brands, to deliver world-class analytics and data governance solutions.
BlurbSTAR Case Study
InfoTrust & Tax Preparation Services Company
Successfully migrated dashboards from Universal Analytics to Google Analytics 4.
45%
Only 45% of businesses feel confident about their data accuracy.
70%
70% of companies use analytics to drive decision-making.
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
A Tax Preparation Services Company was struggling with migrating its analytical dashboards from Universal Analytics to Google Analytics 4, as Universal Analytics was being discontinued.
2.
Task
InfoTrust was tasked with transferring eight comprehensive dashboards from Universal Analytics to GA4 while addressing a variety of challenges related to expertise shortfalls, sluggish dashboard performance, dimension availability, and event tracking inconsistencies.
3.
Action
InfoTrust implemented solutions around documentation and scoping, structured data pulls, historical data integration, data transformation and aggregation, and dashboard migration and validation to streamline the transition to GA4.
4.
Result
The migration significantly improved the dashboard user experience, ensuring the Tax Preparation Services Company's data analytics capabilities remained robust. The project not only met its goals but also established a sustainable analytics infrastructure for the future.
Keywords
GOOGLE ANALYTICS 4
UNIVERSAL ANALYTICS MIGRATION
DATA TRANSFORMATION
ANALYTICS CONSULTING
DASHBOARD MIGRATION
TAX PREPARATION SERVICES
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20 Frequently Asked Questions
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