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Rock Content

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"Connects brands with skilled content creators."

Case Study
Frequently Asked Questions
This company links businesses with a network of vetted writers, designers, and strategists to help create, manage, and optimize high-quality content for boosting audience engagement and driving revenue.
CONTENT MARKETING
INTERACTIVE CONTENT
CONTENT EXPERIENCES
BRAND ENGAGEMENT
CONTENT ANALYTICS
CONTENT SERVICES
SEO OPTIMIZATION
MARKETING AUTOMATION
AUDIENCE INSIGHTS
BlurbSTAR Case Study
VSP Vision Care & Rock Content
Interactive tools greatly improved customer engagement and education.
90%
respondents reported important information
98%
respondents found the wizard useful
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Client Struggled Educating New Buyers
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VSP had difficulties educating new buyers.
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VSP explored tool development costs.
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Ion solution was cost-effective and future-proof.
VSP Vision Care, a vision care health insurance company, faced a challenge with their direct-to-consumer market. New customers found it difficult to differentiate between the various insurance plans offered. To address this issue and enhance customer education, VSP explored different development options for a product selector and a savings calculator. Realizing that developing these tools in-house would be nearly twice as expensive as subscribing to Rock Content's Ion interactive platform, VSP opted to utilize Ion to save costs and enjoy additional future benefits of interactive content.
2.
Task
Needed to Simplify Plan Choices
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Create tools to simplify plan choices.
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Develop a product wizard and savings calculator.
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Integrate complex data into user-friendly tools.
The task was to create an interactive solution that would simplify the process of choosing between VSP’s various eye care insurance plans. Specifically, VSP sought to develop a product wizard and a savings calculator. The objective was to make it easier for potential customers to understand the different plans available and make informed decisions, thereby increasing engagement and potential conversions. The tools needed to be robust yet user-friendly, and capable of integrating complex data such as geo-location specifics and third-party information while also guiding users through the decision-making process.
3.
Action
Developed Interactive Wizard and Calculator
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Created a state-customizable savings calculator.
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Built an intelligent product selector wizard.
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Integrated geo-location and third-party data for personalize...
VSP, leveraging Rock Content's Ion platform, created a customizable savings calculator by state and an intricate product selector wizard. The wizard was especially noteworthy for its advanced logic and ability to incorporate external database information and geo-location data to provide personalized recommendations based on users' eyewear needs and preferences. The wizard also included functionality to direct users to the application page for completing enrollment after selecting a plan. These tools not only provided immediate value but also set the stage for ongoing enhancements and future interactive content development.
4.
Result
High User Satisfaction and Engagement
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98% found the wizard useful.
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90% reported the information was important.
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Significant traffic and demonstrated value with the savings...
The results were overwhelmingly positive. A VSP poll revealed that 98% of respondents found the wizard useful in selecting an insurance plan, with nearly one-third finding it extremely useful. Additionally, 90% of respondents felt the wizard provided important information, with over one-quarter indicating the information was extremely important. The savings calculator also received significant traffic, highlighting potential savings quickly and effectively. These tools not only facilitated customer decision-making but also demonstrated the value of VSP’s products through engaging, interactive content.
Keywords
INTERACTIVE SOLUTION FINDER
SAVINGS CALCULATOR
VSP VISION CARE
ROCK CONTENT
CUSTOMER EDUCATION
INSURANCE PLAN SELECTOR
PERSONALIZED RECOMMENDATIONS
GEO-LOCATION DATA
COST-EFFECTIVE SOLUTIONS
CONTENT MARKETING
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