Compare Adelaide Metrics to Sharethrough head to head on Blurbs

Blurbs comparison of Adelaide Metrics and Sharethrough

Learn about how these Data, Analytics and Insights vendors stack up against each other by checking out our blurbs, claims, and case studies.

Full Blurb

Adelaide Metrics

"Measures media quality with attention metrics"

Focused on Ad Verification & Viewability .

Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.

Omnichannel metric

Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.

Machine learning optimization

Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.

Programmatic activation

Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.

Full Blurb

Sharethrough

"Optimizes ad performance via enhanced programmatic solutions."

Sharethrough boosts ad performance with tailored programmatic solutions. By refining ad formats and leveraging curated inventory, they improve attention and engagement. Their focus on sustainability and quality supports a more effective ad strategy, aligning with modern marketing demands. It's about making each ad work harder and smarter across platforms.

Proprietary Technology Enhancements

Sharethrough claims that their unique proprietary technology automatically enhances all standard ad formats to optimize user attention and performance.

Largest Independent Platform

Sharethrough claims that by merging with Equativ, they form one of the largest independent ad platforms and marketplaces worldwide.

Pioneering Sustainability Initiatives

Sharethrough claims to be a pioneer in sustainable ad tech, committing to net-zero emissions by 2030 with Scope3's Climate Shield Certification.