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Sharethrough

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"Programmatic ad solutions for brands and publishers."

Case Study
Frequently Asked Questions
This company's technology enhances digital advertising by optimizing programmatic ads for brands and agencies, ensuring better performance through innovation. They provide tools for sustainable ad practices, focus on maximizing user engagement, and help publishers increase revenue with cutting-edge technology. The platform also features CTV enhancements and solutions for improved ad visibility and comprehension.
Sharethrough Stated Claims
These are public claims Blurbs AI believes to have been made by Sharethrough.
Proprietary Technology Enhancements
Sharethrough claims that their unique proprietary technology automatically enhances all standard ad formats to optimize user attention and performance.
Largest Independent Platform
Sharethrough claims that by merging with Equativ, they form one of the largest independent ad platforms and marketplaces worldwide.
Pioneering Sustainability Initiatives
Sharethrough claims to be a pioneer in sustainable ad tech, committing to net-zero emissions by 2030 with Scope3's Climate Shield Certification.
BlurbSTAR Case Study
Dell & Sharethrough
Dell boosts awareness via sustainable ad solutions.
78%
Increase in brand awareness
6.7M
Total grams of CO₂ compensated
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Dell targets enhanced ad performance goals.
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Dell aims for improved ad performance.
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Shares commitment to net zero goals.
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Partners with Sharethrough for solutions.
Dell, a renowned global technology company, embarked on an advertising campaign with specific sustainability objectives in mind. With rising demands for environmentally responsible business practices, Dell aimed to tackle the challenge of increasing brand awareness and comprehension through digital advertising while maintaining a net zero carbon footprint. They partnered with Sharethrough, a prominent ad exchange known for delivering sustainable ad experiences. The aim was to test the impact of innovative ad formats, like Dynamic Video Captions and Display Headlines, and achieve their sustainability goals through eco-friendly advertising methods.
2.
Task
Combine brand lift with carbon neutrality.
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Increase brand awareness sustainably.
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Reach target audience effectively.
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Deploy innovative ad formats.
Dell's primary task was to execute a digital advertising campaign that not only enhanced brand visibility but also adhered to eco-friendly standards. They were tasked with increasing brand awareness and message comprehension among adults aged 18-54 interested in entertainment, technology, and business. To achieve this, Dell utilized Sharethrough's GreenPMPs™ to deliver a carbon-neutral campaign. The innovative ad formats, specifically Dynamic Video Captions and Display Headlines, were strategically deployed to capture audience attention without the associated environmental impact of traditional digital advertising.
3.
Action
Implement sustainable advertising strategies.
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Used GreenPMPs™ to neutralize emissions.
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Incorporated eco-friendly ad indicators.
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Enhanced user engagement and transparency.
To meet its campaign objectives, Dell adopted several strategic actions. They incorporated Sharethrough's Display Headlines and Dynamic Video Captions into their advertisements to bolster engagement and message retention. Running the campaign on GreenPMPs™ allowed Dell to identify and mitigate the carbon emissions typically produced by digital ads. Dell ensured the campaign showcased a green icon, directing users to further details about the campaign's eco-friendly delivery path, thus enhancing both transparency and consumer awareness about sustainable advertising practices.
4.
Result
Significant increases in brand performance.
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78% increase in brand awareness.
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61% improvement in message clarity.
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Achieved carbon-neutral advertising success.
The collaboration with Sharethrough resulted in significant success for Dell's advertising campaign. By employing Display Headlines, Dell achieved a remarkable 78% increase in brand awareness, surpassing initial expectations. Furthermore, the usage of Dynamic Video Captions led to a 61% lift in message comprehension, proving the effectiveness of these technologies. In parallel, Dell successfully ran a carbon-neutral campaign, demonstrating that environmental responsibility and advertising performance can coexist. This accomplishment positioned Dell not only as a tech leader but also as a pioneer in sustainable digital advertising solutions.
Keywords
DELL CAMPAIGN
SHARETHROUGH ENHANCEMENT TECHNOLOGY
SUSTAINABLE ADVERTISING
GREENPMPS™
DYNAMIC VIDEO CAPTIONS
DISPLAY HEADLINES
CARBON-NEUTRAL CAMPAIGN
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