Amplitude is aproduct analytics and event tracking platform that allows marketers to deeply understand their users' behaviors, optimize their customers' experiences, accelerate monetization, and increase customer lifetime value with data-backed insights.
Walmart uses Amplitude for better customer insights.
45%
increase in app engagement
60%
reduction in user churn
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Optimizing Digital Customer Experience
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Objective to optimize digital customer experiences
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Need for integrated e-commerce and mobile solutions
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Requirement for comprehensive customer behavior insights
In 2018, Walmart aimed to enhance its omnichannel customer experience as part of its ongoing mission to help busy families save money and live better. With the increasing significance of digital interactions alongside physical store visits, Walmart needed aplatform that could integrate seamlessly with their e-commerce and mobile app operations, providing comprehensive insights into customer behavior.
2.
Task
Enhance App Acquisition and Retention
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Drive growth of Walmart’s mobile app
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Optimize user engagement and feature utilization
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Develop go-to-market strategy for new app launches
As the Director of Mobile Marketing, the primary task was to drive the growth of Walmart’s mobile app. This involved not only acquiring new app users and retaining them, but also optimizing user engagement and feature utilization. Furthermore, the team was responsible for the go-to-market strategy for new app launches, requiring adeep understanding of customer journeys and behavior patterns.
3.
Action
Deploy Amplitude for Customer Insights
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Implemented Amplitude for holistic customer view
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Visualized customer data and monitored app usage
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Facilitated smooth app consolidation with real-time reportin...
Walmart implemented Amplitude to gain aholistic view of their customer's digital journeys. The platform enabled Walmart to visualize customer data, understand behavioral metrics, and monitor app usage across different segments. During the consolidation of their grocery and general merchandise apps in 2020, Amplitude provided real-time reporting and facilitated asmooth transition by tracking customer segments before, during, and after the merge.
4.
Result
Improved Customer Engagement
→
Significant improvements in customer engagement and retentio...
Self-service tools democratized data access and broke down s...
The integration of Amplitude's capabilities led to significant improvements in customer engagement and retention. Walmart’s teams could make informed, data-driven decisions rapidly, resulting in better customer experiences. Amplitude’s self-service tools democratized data access across teams, breaking down silos, enhancing agility, and ultimately leading to higher customer satisfaction and business growth.
Keywords
CUSTOMER EXPERIENCE
MOBILE MARKETING
APP ACQUISITION
RETENTION
BEHAVIORAL ANALYTICS
OMNICHANNEL
AMPLITUDE
WALMART
DATA-DRIVEN DECISIONS
SELF-SERVICE ANALYTICS
The Blurbs 20
20 Frequently Asked Questions
Are they VC funded?
They have received venture capital funding as noted on their about page and other company profiles.
Do they do retargeting?
They specialize in product analytics and do not directly facilitate retargeting of ads or marketing.
Are they CCPA-compliant?
They declare themselves as GDPR & CCPA ready on their website.
Do they do marketing automation?
They do not offer marketing automation as their product is centered around product analytics.
Do they have fortune 500 clients?
Their client base includes several Fortune 500 companies, as mentioned on their site.
Do they assist in buying of media?
They provide product analytics and do not facilitate in media buying.
Do they help optimize marketing mix?
Their product is focused more on providing insights and analytics for product development rather than marketing optimization.
Have they existed more than 5 years?
Amplitude was founded in 2012, so it has existed for more than 5 years.
Do they prove effectiveness with data?
Their solution is data-driven, providing users with insights and metrics to prove effectiveness.
Do they help acquire and retain customers?
They provide a product intelligence platform that helps companies understand user behavior, create hypotheses, and experiment to drive growth and retain customers.
Are they a content personalization solution?
They focus on product analytics, not on content personalization.
Do they specifically offer email and SMS marketing services?
Their solution does not focus on email or SMS marketing services.
Are they a CDP that segments and act on customer data and behavior?
Although they do help understand user behavior, they are primarily a product analytics company and not a Customer Data Platform.
Amplitude has not completed The Blurbs 20 Questions.
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