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Quad

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"Integrated marketing solutions for improved decision-making."

Case Study
Frequently Asked Questions
This company provides comprehensive marketing solutions by integrating data, creative, media, and production. They offer a streamlined, efficient approach to marketing, helping businesses connect with customers through optimized experiences. By leveraging data, they improve marketing effectiveness, speed to market, and cost efficiency. Their services cover everything from strategic insight to creative execution across digital and traditional channels, driving sustainable business growth with measurable results.
Quad Stated Claims
These are public claims Blurbs AI believes to have been made by Quad.
Creative excellence
Quad MX Solutions claims that their creative quality rivals boutique agencies while offering speed and scale of a global production powerhouse.
Data-driven intelligence
Quad MX Solutions claims to have over 3 billion household data points to help connect clients with their ideal customers across channels.
Omnichannel media
Quad MX Solutions claims to ignite integrated activations at scale, powered by data across digital, programmatic and traditional media transparently.
BlurbSTAR Case Study
CLR Brands & Quad
Boosted CLR's recognition and sales through strategic marketing.
18%
Sales increase year over year
23%
Improvement in aided awareness
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
CLR's Range Recognition Challenge
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Specialty products were often overlooked.
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Needed a comprehensive communications platform.
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Aim to boost retail sales.
CLR Brands, renowned for dissolving tough calcium, lime, and rust deposits, was facing a significant challenge. Despite their expertise in these areas, they struggled to gain market recognition for their extensive range of 16 other specialty cleaning products. These products were equally effective in tackling various tough home cleaning tasks, yet they often went unnoticed by the consumer base. The challenge was to enhance brand recognition and establish a comprehensive communications platform to showcase the versatile effectiveness of these key household cleaners, ultimately driving retail sales.
2.
Task
Crafting a Strategic Marketing Approach
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Define the target audience accurately.
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Develop the 'Been There. Outdone That.' campaign.
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Align messaging to highlight product capabilities.
CLR Brands enlisted Betty, Quad's full-service creative agency, to address the recognition challenge and revamp their marketing strategy. The primary task was to define the target audience accurately by unlocking key demographics, identifying geographic markets, and understanding media consumption habits. This foundational work was crucial in crafting the innovative 'Been There. Outdone That.' campaign. The goal was to position CLR Brands as not only experts but as the overqualified solution in home cleaning. With a clearly defined audience persona and strategic insight, the task involved aligning CLR's brand messaging to highlight the extensive capabilities of their full product range and drive consumer engagement.
3.
Action
Deploying a Multichannel Marketing Blitz
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Utilized a mix of media channels.
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Included influencer partnerships.
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Focused on rapid scale and impact.
Once the creative platform was established, Betty partnered with Rise, Quad's media agency, to execute an omnichannel marketing plan designed to scale rapidly and achieve high impact. This plan was meticulously structured, employing a sequential media strategy that employed a vibrant mix of digital and traditional channels. Various tactics, including video, audio, display advertising, and strategic partnerships with social media influencers, were utilized to envelop consumers. This all-encompassing approach ensured extensive reach and engagement, dramatically increasing brand visibility and strengthening the connection with their newly identified target audience.
4.
Result
Campaign Drives Awareness and Sales Uplift
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Achieved 18% sales increase.
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Heightened brand engagement levels.
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Improved aided brand awareness metrics.
The collaboration between CLR Brands, Betty, and Rise resulted in a highly successful campaign that significantly elevated brand awareness and improved sales figures. The 'Been There. Outdone That.' campaign led to a remarkable 18% increase in sales year-over-year. Furthermore, the initiative notably improved marketing key performance indicators, such as heightened engagement levels and aided brand awareness metrics, reflecting the campaign's success in repositioning CLR Brands as a leader with comprehensive cleaning solutions. This strategic realignment not only expanded CLR's market reach but also ensured sustained consumer interest in their diverse product offerings.
Keywords
CLR BRANDS
QUAD
MARKETING STRATEGY
BRAND RECOGNITION
SALES INCREASE
CREATIVE CAMPAIGN
DIGITAL MARKETING
OMNICHANNEL STRATEGY
RETAIL SALES
CLEANING PRODUCTS
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