Kargo Commerce

"Retail-focused ads platform boosting sales performance."

This company offers a platform enabling retailers and eCommerce businesses to create and manage personalized ads on social media. They also provide expert support and services to ensure campaigns succeed in driving online and in-store sales effectively.
Kargo Commerce Stated Claims
These are public claims Blurbs AI believes to have been made by Kargo Commerce.
Creative Flexibility
Kargo Commerce claims that their platform allows for easy creation and deployment of beautiful, personalized ads at scale.
Retail Expertise
Kargo Commerce claims that their team provides retail-specific best practices and deep social platform understanding for campaign success.
Funnel Optimization
Kargo Commerce claims that their dynamic approach incorporates on-brand design elements into direct-response personalized ads to increase conversions, improve ROAS, and generate brand awareness.
RETAIL MARKETING OPTIMIZATION
ECOMMERCE PERFORMANCE MANAGEMENT
FACEBOOK ADVERTISING INTEGRATION
INSTAGRAM AD CAMPAIGNS
PINTEREST MARKETING
SNAPCHAT PROMOTIONS
TIKTOK ADVERTISING SOLUTIONS
SOCIAL MEDIA PERFORMANCE TOOLS
RETAIL API MANAGEMENT
ECOMMERCE API USAGE

BlurbSTAR Case Study
L'Occitane & StitcherAds
Dynamic ads with overlays increased L'Occitane's key marketing metrics.
3.9%
Lift in attribution rating from distinctive ad design.
12.4%
Lift in unaided ad recall due to branded overlays.
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
L'Occitane had excess advertising budget and collaborated with StitcherAds to conduct a brand lift study over one month. They aimed to understand the impact of dynamic ads with branded overlays on ad recall, attribution rating, and brand preference.
2.
Task
The primary objective was to evaluate if L'Occitane's unique ads with branded overlays and backgrounds could stand out and positively affect key marketing metrics such as unaided ad recall, attribution rating, and brand preference.
3.
Action
L'Occitane used StitcherAds to design ads with distinctive backgrounds and overlays, such as 'Buy Now Pay Later' messages. They conducted a brand lift study to measure customer response and compare it to competitors, focusing on ad recall, attribution rating, and brand preference.
4.
Result
The study found a 12.4% lift in unaided ad recall, a 3.9% lift in attribution rating, and a 3.7% lift in brand preference. The unique overlays and backgrounds helped L'Occitane's ads stand out, leading to a memorable customer experience.
Keywords
BRAND LIFT STUDY
DYNAMIC ADS
BRANDED OVERLAYS
UNAIDED AD RECALL
ATTRIBUTION RATING
BRAND PREFERENCE
STITCHERADS
L'OCCITANE
MARKETING METRICS
AD RECALL
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20 Frequently Asked Questions
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Kargo Commerce
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