This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
1.
Situation
Subway's Need for Personalized Ads
β
22,000+ US locations needing customized ads
β
Objective: Increase engagement and order rates
β
Campaign requirements: Personalization by market, promo, and...
Subway, aleading fast-food franchise with over 22,000 locations across the US, aimed to enhance customer engagement and boost orders through personalized audio ads. To achieve this, Subway needed to develop an audio campaign that could cater to diverse local markets, daily promotions, and weather conditions.
2.
Task
Deploying Hyper-Localized Campaigns
β
Develop an adaptive audio campaign
β
Implement over 500 personalized ad variations
β
Create ads tailored to daily offers and weather
The task was to execute an extensive personalized audio campaign capable of dynamically adapting to Subwayβs daily promotions and local weather conditions. The campaign needed to deliver over 500 creative variations tailored to each market to create atargeted and effective advertising strategy.
3.
Action
Executing with Frequency's Platform
β
Leveraged Frequencyβs dynamic ad platform
β
Custom ads for daily sandwich specials
β
Utilized weather triggers for delivery prompts
Frequency's platform was chosen to power the campaign due to its capability to dynamically generate and deploy over 500 hyper-localized audio ad variations. This included activating daily sandwich promotions tailored to each restaurant's offer of the day, and using weather triggers to prompt delivery orders on rainy days. The ads were customized at the market level to enhance local engagement.
4.
Result
Enhanced Customer Engagement
β
500+ creative variations delivered
β
70+ markets with hyper-localized messages
β
Increased delivery orders on rainy days
The campaign successfully deployed over 500 creative variations across 70+ markets, supporting 22,000+ Subway locations. This led to an increase in audience engagement and higher order rates, particularly during rainy days when weather-triggered ads prompted more delivery orders through the Subway app.
Keywords
SUBWAY
PERSONALIZED AUDIO ADS
FREQUENCY PLATFORM
MARKET CUSTOMIZATION
DYNAMIC AD CAMPAIGNS
WEATHER-TRIGGERED ADS
DAILY PROMOTIONS
ENGAGEMENT INCREASE
DELIVERY ORDERS
HYPER-LOCAL CREATIVE VARIATIONS
The Blurbs 20
20 Frequently Asked Questions
Are they VC funded?
SCA becomes an investor in Frequency suggests they have received venture capital funding.
Do they do retargeting?
There is no specific mention of retargeting capabilities in the provided information.
Are they CCPA-compliant?
Given the company's emphasis on privacy (as evidenced by the GDPR Cookie Compliance notice), it is likely they are also CCPA-compliant.
Do they do marketing automation?
The platform simplifies and automates the ad ops process, indicative of marketing automation.
Do they have fortune 500 clients?
There is no mention of specific Fortune 500 clients in the provided information.
Do they help optimize marketing mix?
Their services include improving ad efficiency and effectiveness, which is part of optimizing the marketing mix.
Have they existed more than 5 years?
The provided information does not specify how long the company has been in existence.
Do they prove effectiveness with data?
They emphasize analytics and data-driven results throughout the description.
Do they help acquire and retain customers?
They offer solutions that improve engagement and ROI for advertisers, which helps in acquisition and retention.
Are they a content personalization solution?
They provide dynamic creative and personalization in audio ads.
Do they specifically offer email and SMS marketing services?
The focus is on audio advertising, with no mention of email or SMS marketing services.
Are they a CDP that segments and acts on customer data and behavior?
They are focused on audio advertising management rather than being a CDP.
Frequency has not completed The Blurbs 20 Questions.
My
Blurbs
