The McKittrick Hotel & Grapeseed Media
This profile remains unclaimed. Blurbs can only offer a partial, unverified case
study.
The McKittrick Hotel, a legendary NYC luxury hotel, was reinvented with the unique theatrical experience SLEEP NO MORE. Grapeseed Media was tasked with promoting a lesser-known show, THE WOMAN IN BLACK, to new audiences and past attendees after the COVID shutdown.
The goal was to introduce THE WOMAN IN BLACK to past attendees and attract new audiences, drive a return-on-ad-spend (ROAS) of 300% or more, track an increase in ticket sales, and favorably position the McKittrick Hotel in NYC’s theater scene.
Grapeseed Media targeted NYC audiences with online interests similar to other THE WOMAN IN BLACK purchasers and used Mobile Footprinting to target frequent theater visitors. They combined audience targeting with contextual targeting, focused on theater-centric publishers. 85%+ of audio and CTV ads targeted new audiences, followed up by display and social ads over two weeks.
The campaign achieved a 685% ROAS, 85% audio, and 98% CTV ad completion rates. The CTR was 0.23%, which was 53% above the benchmark. Additionally, 74% of paid social ticket sales were attributed to prospecting efforts, with top-performing websites including NY Times Arts, Broadway World, and Playbill.
My
Blurbs
