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SiriusXM

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"Helps advertise through music and podcasts."

Case Study
Frequently Asked Questions
Provides advertising opportunities on SiriusXM, streaming music, and podcasts, reaching a broad audience.
SiriusXM Stated Claims
These are public claims Blurbs AI believes to have been made by SiriusXM.
Largest addressable audience
SiriusXM Media claims that they have the largest addressable audience in audio with over 150 million monthly listeners across SiriusXM, streaming, and podcasts.
Exclusive content partnerships
SiriusXM Media claims to offer exclusive content through partnerships with MLB, NBA, NFL, NHL, PGA, NASCAR, Howard Stern, and more.
Innovative audio solutions
SiriusXM Media claims to provide innovative audio solutions by offering tailored advertising across SiriusXM, streaming music platforms, and a vast podcast network.
AUDIO ADVERTISING
MULTI-PLATFORM ADVERTISING
STREAMED AUDIO BRANDS
PANDORA INTEGRATION
SIRIUSXM INTEGRATION
SOUNDCLOUD INTEGRATION
TARGETED AUDIO CAMPAIGNS
BlurbSTAR Case Study
The Coca-Cola Company & Dollar General Media Netwo...
Audio ads increased Coca-Cola's reach and engagement successfully.
98%
Completion rate for Pandora audio ads
88.74%
Audibility rate surpasses benchmarks
This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.
1.
Situation
Coca-Cola Needed Boost In Awareness
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Coca-Cola aimed to increase brand presence.
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Targeted diverse audiences, including cost-conscious consume...
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Needed a strategy beyond standard audibility.
The Coca-Cola Company, a globally recognized beverage brand, needed to promote its new value collection. Coca-Cola continuously strives to engage its consumers and effectively market its brands and products. In this scenario, the company aimed to not only maintain but also elevate its brand presence and increase sales within Dollar General stores. With competition intensifying and consumer attention divided across numerous platforms, Coca-Cola sought an innovative strategy to reach its diverse target audience, including current customers, cost-conscious households, and multicultural consumers. They required solutions that went beyond traditional ad impressions and truly connected with the audience, ensuring both digital engagement and tangible impact in-store.
2.
Task
Develop Innovative Audio Campaign For Coca-Cola
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Create a high-impact audio ad strategy.
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Achieve measurable engagement and sales outcomes.
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Utilize targeting to reach specific profiles.
The task was to design and execute a campaign that would effectively leverage digital audio ads to maximize Coca-Cola's reach and engage their target audiences. The collaboration involved utilizing Dollar General Media Network's (DGMN) and SiriusXM Media’s platforms to deliver a compelling audio advertisement strategy. The campaign was required to focus on not only achieving a high reach but also ensuring measurable outcomes. Specifically, the goals were to drive sales lifts in Dollar General stores, verify engagement KPIs like high ad completion rates, and utilize targeting capabilities to tap into specific consumer profiles. Ensuring that the message resonated and translated into consumer action was paramount for both Coca-Cola and DGMN’s success metrics.
3.
Action
Executed Multi-Platform Marketing Strategy
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Utilized on-site and off-site displays.
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Targeted 150M SiriusXM listeners and 90M DGMN profiles.
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Crafted 30-second thematic audio ads.
To successfully implement the strategy, DGMN and SiriusXM Media leveraged a multi-platform approach. The campaign utilized on-site display units on DG.com and the Dollar General app, directly targeting Dollar General shoppers as they browsed online. Off-site display units were also deployed to further amplify Coca-Cola's reach. Additionally, SiriusXM Media's extensive listenership on Pandora was tapped into with 30-second audio ads, specifically crafted to appeal to priority audiences and drive traffic to Dollar General stores. By integrating these platforms, Coca-Cola was able to engage with 150 million SiriusXM listeners and 90 million+ unique DGMN customer profiles, ensuring widespread exposure and targeted engagement.
4.
Result
Campaign Exceeded Benchmarks With 98% Completion
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19M total campaign impressions achieved.
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Audio ads had a 98% completion rate.
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Exceeded industry benchmarks with 88.74% audibility.
The campaign delivered impressive results, with over 19 million impressions generated across the various platforms. The audio campaign on Pandora achieved an 88.74% audibility rate, surpassing industry benchmarks, while ensuring that Coca-Cola’s ads were heard all the way through by an astounding 98% of listeners. This high completion rate validated the effectiveness of the audio ad strategy in conveying Coca-Cola’s new value offerings and driving consumer action. The collaboration between DGMN and SiriusXM Media proved successful in not only meeting but exceeding the desired reach and engagement goals, thereby solidifying audio as a valuable channel in influencing consumer behavior and achieving measurable sales growth.
Keywords
COCA-COLA AUDIO ADS
PANDORA COMPLETION RATE
DGMN CAMPAIGN SUCCESS
DIGITAL AUDIO MARKETING
MULTI-PLATFORM ADVERTISING
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