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Celtra

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"Digitally produces, automates and scales advertising content."

Case Study
Frequently Asked Questions
Celtra is a technology platform that simplifies the process of creating, automating and scaling digital ads. By eliminating tedious manual work, their innovative solutions enable advertisers and media firms to boost Return On Ad Spend (ROAS) and maximize every impression.
DIGITAL ADVERTISING
PERFORMANCE CREATIVE
PREMIUM AD SUITES
ADVERTISER TOOLS
MEDIA COMPANY SOLUTIONS
API INTEGRATION
AD SCALING
CREATIVE AUTOMATION
CROSS-PLATFORM INTEGRATION
BlurbSTAR Case Study
Celtra & Nike
19.5x enhanced creative efficiency with brand consistency.
19.5x
Increase in production efficiency
17,000
Creatives produced in single round
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1.
Situation
Nike's Brand Consistency Challenge
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Nike aimed to enhance campaign efficiency.
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Maintaining brand consistency was pivotal.
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Needed swift localization of creatives.
Nike's Member Days campaign, targeting loyal customers, posed a significant challenge: enhancing production and distribution efficiency, while maintaining the brand's iconic consistency across multiple markets. This was essential for keeping the brand's identity intact. The goal was to streamline the localization and creation of specific market creatives, reducing time and resource investments while ensuring swift and effective brand communication across the globe.
2.
Task
Localization and Efficiency Mission
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Improve production to distribution efficiency.
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Preserve iconic Nike brand consistency.
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Create market-specific content swiftly.
The task involved the challenging objective of significantly bolstering Nike's production and distribution efficiency. This needed to be accomplished without sacrificing brand integrity when reaching diverse global markets. Nike required a solution that could facilitate efficient content localization and creation, reducing traditional barriers of time and resources and ensuring market-specific content was produced quickly and effectively.
3.
Action
Celtra's Automation Implementation
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Implemented Creative Automation with Celtra.
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Developed a global creative toolkit.
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Enabled quick market-specific creative adaptations.
Collaborating with Celtra Creative Services, Nike leveraged Creative Automation and developed a comprehensive global toolkit. This toolkit included on-brand templates and user manuals, enabling local teams to efficiently swap content like imagery and copy. This innovative approach empowered Nike's regional teams to produce thousands of localized creatives on demand, maintaining consistency and brand coherence while tremendously boosting production speed across all regional markets.
4.
Result
Remarkable Production Efficiency Boost
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Achieved 19.5x efficiency increase.
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Produced 17,000 creatives swiftly.
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Consistent branding across all regions.
The implementation of Creative Automation resulted in producing over 17,000 creatives in a single campaign round, resulting in an impressive 19.5x increase in production efficiency. This significant leap permitted Nike's local teams to rapidly generate diverse localized content, accelerating their time to market while ensuring uniform brand representation worldwide. This transformation demonstrated an enhanced operational capacity and brand integrity maintenance that resonated across all touchpoints.
Keywords
CREATIVE AUTOMATION
PRODUCTION EFFICIENCY
BRAND CONSISTENCY
CELTRA CREATIVE SERVICES
NIKE CAMPAIGN
LOCALIZATION STRATEGY
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