Creative Management Platforms

Omneky

"Generates AI-driven ads across various platforms."

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Updated 2 months ago

This company uses AI to create and manage thousands of tailored online ads across multiple platforms, automating the creative process from concept to launch, and analyzing performance data to optimize ad effectiveness.

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Primary Vertical

Creative Management Platforms

Omneky Stated Claims

These are public claims Blurbs AI believes to have been made by Omneky.

Brand Safety

Omneky claims that it enforces brand standards with fine-tuned Large Language Models (LLMs), ensuring brand consistency and safety across all channels.

Creative Performance Insights

Omneky claims that it provides insights to help customers understand creative performance and make data-driven decisions to optimize for maximum impact.

AI-Powered Creative Generation

Omneky claims that it can automatically generate high-quality visuals, ad copy, and product photos tailored to customers' brands using their data, guidelines, and performance insights.

BlurbSTAR Case Study

Omneky & Yotta

Omneky reduced Yotta’s lead costs efficiently.

30%

Lower CPA on Facebook

50%

Lower cost per lead on TV

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Yotta Seeks Reducing Lead Costs

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High costs per app install.

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Need for high-quality down-funnel conversions.

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Struggled for a cohesive multi-platform narrative.

When Omneky partnered with Yotta, a fintech company aiming to revolutionize personal finance perceptions, Yotta was grappling with high costs per app install and needed more efficient down-funnel conversions. Despite an established campaign, Yotta faced challenges in maintaining low lead costs and achieving high-quality leads on Facebook and Google. Their in-house creative team needed assistance in producing a concise yet compelling narrative across multiple platforms, including the potential new avenue of television advertising.

Task

Leverage AI to Lower Costs

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Lower lead and acquisition costs.

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Optimize existing creative assets.

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Expand advertising platforms.

Omneky's primary task was to help Yotta lower their lead costs while maintaining high lead quality and expanding reach across new advertising platforms. The challenge was to use existing creative assets effectively while introducing AI-enhanced strategies to boost engagement and conversion rates. This included optimizing ad creatives, expanding audience targeting, and testing different forms of media spread across platforms like Google, Facebook, TikTok, and TV. The goal was to create a seamless integration of creative content that resonated with audiences and achieved measurable business outcomes.

Action

Executed Data-Driven Campaigns

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Used GPT-3 for ad copy.

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Cross-platform UGC and testimonial videos.

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TV ads with TV Scientific.

Omneky enacted multiple strategies to address Yotta’s challenges. They utilized advanced AI, including GPT-3, to create high-performing ad copy and leverage computer vision for pinpointing ad features. Launching User Generated Content (UGC) and long-form testimonial videos across Google, Facebook, TikTok, and TV platforms, they targeted ‘lookalike’ audiences for maximized engagement. Employing a cross-platform orchestration, Omneky continually iterated on creative content, closely monitored performance, and tailored ad distribution to optimize results. The TV campaign was launched via TV Scientific, refining ad placements by testing different durations and placements.

Result

Achieved Significant Cost Reductions

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50% lower cost per lead on TV.

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30% lower cost per in-app purchase on Facebook.

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2x conversion rate on Google.

Omneky’s data-driven approach delivered significant cost reductions for Yotta. Within the first month, they achieved a substantial decrease in acquisition costs—50% lower cost per lead on TV and 30% lower cost per in-app purchase on Facebook. Conversion rates doubled for bank-connected conversions via Google ads. By effectively iterating and leveraging AI-driven insights, Omneky enhanced the overall efficiency of Yotta’s campaigns, enabling them to scale while maintaining brand consistency. The diverse, data-backed creative strategy not only broadened Yotta’s reach but also secured quantifiable improvements in performance metrics across all platforms.

Keywords

OMNEKY

YOTTA

AI-DRIVEN ADVERTISING

COST PER LEAD

CONVERSION RATES

GOOGLE ADS

FACEBOOK ADS

TIKTOK ADS

TV ADVERTISING

AD OPTIMIZATION

GPT-3

CROSS-PLATFORM

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

The text mentions that Omneky has helped issuers raise over $130M, which suggests they have secured venture capital funding.

Do they do retargeting?

They generate thousands of ad creatives across multiple platforms, which typically includes retargeting as part of their services.

Are they CCPA-compliant?

There is no information provided about their compliance with the California Consumer Privacy Act (CCPA).

Do they do marketing automation?

Their platform automates several marketing processes, such as creative generation, launch, and multivariate testing.

Do they have fortune 500 clients?

The text does not provide specific information about having Fortune 500 clients.

Do they help optimize marketing mix?

They offer creative insights and analytics which are integral to optimizing a marketing mix.

Have they existed more than 5 years?

The text does not provide information about the company's founding year or how long they have been in existence.

Do they prove effectiveness with data?

They use performance data to generate and optimize creative content, demonstrating effectiveness.

Do they help acquire and retain customers?

Their services focus on user acquisition and effective advertising, which aids in both acquiring and retaining customers.

Are they a content personalization solution?

They use AI to personalize content at scale, ensuring alignment with brand guidelines.

Do they integrate with Shopify or Salesforce Commerce Cloud?

The specific integrations with Shopify or Salesforce Commerce Cloud are not mentioned in the provided text.

Do they specifically offer email and SMS marketing services?

The services described primarily focus on ad platform creatives and do not mention email or SMS marketing.

Are they a CDP that segments and acts on customer data and behavior?

They are not described as a Customer Data Platform (CDP); their main focus is on generating and managing ad creatives.

Omneky has not completed The Blurbs 20 Questions.

Omneky

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