Creative Management Platforms

Innovid

"Independent platform merging TV, digital ads"

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Updated 2 months ago

Innovid simplifies the convergence of digital and TV advertising, offering data-driven ad personalization, real-time decision making, scaled ad serving, and accredited measurement, essentially powering a loop of optimization opportunities for marketers.

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Primary Vertical

Creative Management Platforms

CTV ADVERTISING

ADVERTISING MEASUREMENT

BlurbSTAR Case Study

CVS & Innovid

Innovid automates CVS creative, improving relevancy and site traffic.

10%

Increase in site traffic

7-10%

Increase in campaign effectiveness

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

CVS Faces Manual Marketing Challenges

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CVS staff faced high manual workload.

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Inaccuracy risks from manual data entry.

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Need for more efficient creative process.

CVS aimed to enhance the effectiveness of its evergreen Front Store campaign by expanding product access and improving relevancy through personalization. However, historical experiences highlighted the significant manual effort required to update and customize creative versions. Scaling such a vision proved daunting due to the labor-intensive processes involved, leading to challenges in maintaining accuracy and minimizing errors. To overcome these hurdles, CVS recognized the need to automate the creative versioning process to reduce manual input, increase precision, and amplify the overall impact of their campaigns.

Task

Innovid Automates CVS Creative Output

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Integration streamlined data input tasks.

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Enabled focus on strategic creativity.

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Enhanced message relevancy for unique audiences.

CVS partnered with Innovid to automate the creative development process, leveraging Innovid's ability to unlock their Feedonomics product feed. The integration allowed CVS to extract vital catalog information such as SKUs and inventory in real-time, eliminating the errors associated with manual data input. This automation enabled each creative version to be both accurate and up-to-date, letting CVS shift focus from data entry to more strategic and creative pursuits. By marrying these capabilities with audience segmentation, unique target-relevant messages could be delivered, ensuring improved customer interactions and experience.

Action

Automated Strategy Streamlines Campaign

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Seamless integration minimized errors.

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Enabled data-driven creative production.

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Batch creative enabled prompt rollouts.

Innovid's automation solution helped CVS integrate their existing Feedonomics product feed with the Innovid platform, allowing seamless extraction of product information, thus minimizing the risk of manual errors. Each creative version was produced using accurate, real-time data, allowing CVS to pivot resources towards strategic and creative aspects. Innovid's emphasis on audience segmentation further augmented message relevancy. The updated, streamlined campaign process aligned with monthly schedules, facilitating prompt rollouts and increased agility in responding to market dynamics, thereby augmenting customer experience.

Result

Significant Campaign Impact and Growth

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Boosted site traffic by 10%.

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Improved campaign effectiveness up to 10%.

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Enhanced customer engagement and satisfaction.

The partnership between CVS and Innovid resulted in a 10% boost in site traffic over an eight-month campaign. Additionally, there was a 7-10% improvement in overall campaign effectiveness due to the automated processes and creative relevancy, underlining the enhanced customer engagement and experience. The automated platform not only improved results but also provided the flexibility to respond rapidly to market shifts. This tactical agility, combined with improved accuracy and efficiency, reaffirmed the value of automated creative development in advancing marketing goals.

Keywords

CVS AUTOMATED CREATIVE DEVELOPMENT

INNOVID INTEGRATION BENEFITS

PERSONALIZED MARKETING CAMPAIGNS

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

Innovid has raised funding from venture capital firms, as noted in their company news and updates.

Do they do retargeting?

Their capabilities likely enable retargeting through personalized video marketing strategies, although it is not specifically listed as a service.

Are they CCPA-compliant?

In their privacy policy, they mention their compliance with CCPA.

Do they do marketing automation?

Although interfacing with automated systems may be a part of their offering, direct or comprehensive marketing automation is not listed in their services.

Do they have fortune 500 clients?

Innovid lists several Fortune 500 companies among their clients on their website.

Do they assist in buying of media?

While Innovid assists with the delivery and optimization of video marketing campaigns, there's no specific indication that they assist in the buying of media.

Do they help optimize marketing mix?

Innovid provides solutions for creative optimization, omni-channel distribution and measurement which can contribute to an optimized marketing mix.

Have they existed more than 5 years?

According to their About section, Innovid was founded in 2007.

Do they prove effectiveness with data?

Innovid provides measurement and analytics services, which can prove the effectiveness of their campaigns.

Do they help acquire and retain customers?

Innovid offers services that include creative optimization and data-driven personalization that can aid in customer acquisition and retention.

Are they a content personalization solution?

Innovid offers solutions for dynamic creative optimization and personalization.

Do they specifically offer email and SMS marketing services?

Innovid specifically focuses on video marketing solutions, email and SMS marketing services are not mentioned on their website.

Are they a CDP that segments and acts on customer data and behavior?

Innovid is a platform for video marketing, they don't specifically mention offering a Customer Data Platform (CDP) that segments and acts on customer data and behavior.

Innovid has not completed The Blurbs 20 Questions.

Innovid

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