Programmatic Direct Mail + Direct Mail Services

PebblePost

"Enhances direct mail with programmatic data integration."

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Updated 1 month ago

This company connects digital marketing precision with traditional direct mail, allowing for targeted and measurable advertising campaigns. By leveraging large datasets and programmatic technology, marketers can achieve high return on ad spend across customer acquisition and retention strategies.

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Primary Vertical

Programmatic Direct Mail

Secondary Vertical

Direct Mail Services

PebblePost Stated Claims

These are public claims Blurbs AI believes to have been made by PebblePost.

Data-driven insights

PebblePost claims that its PebblePost Graph platform leverages unique household, online intent, and transaction data to fuel unparalleled reach, relevance, and performance.

Unified platform

PebblePost claims that its PebblePost Platform offers a single unified solution to onboard data, define goals, measure success, and leverage optimization algorithms for greater accuracy and relevance.

Sustainability focus

PebblePost claims that its Programmatic Direct Mail solution inherently reduces waste compared to traditional direct mail, and it actively partners with environmental organizations to lessen its impact.

BlurbSTAR Case Study

Mejuri & PebblePost

Effective Direct Mail boosts Mejuri's revenue substantially.

Retargeting ROAS

50x

Graph Mail ROAS

This profile remains unclaimed. Blurbs can only offer a partial, unverified case study.

Situation

Ambitious Revenue Goals Facing Ad Challenges

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Diversified marketing mix struggling to show ROI

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Rising costs in digital advertising space

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Previous issues with Direct Mail attribution

Mejuri, the high-quality everyday fine jewelry brand, was facing a challenging advertising environment. They had a diversified marketing mix including digital, social media, podcasts, TV, and OOH advertising. However, they struggled with their previous Direct Mail program due to attribution issues and rising digital ad costs. They sought a partner to overcome these hurdles and to scale faster by connecting with the right audience in a more impactful manner.

Task

Connect Audience, Improve Attribution, Scale

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Breakthrough in congested advertising

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Avoid discount-based customer acquisition

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Pursuit of innovative marketing methods

Mejuri aimed to break through the congested advertising environment and achieve better market penetration without offering discounts. Their objective was to find a reliable partner who could provide transparent pricing, scalability, accurate reporting, and help them innovate their marketing approach. They wanted to connect with potential customers through a more personal and impactful method, improving their acquisition and retention rates specifically through Direct Mail solutions.

Action

Targeted Direct Mail Campaign Initiated

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Launched pilot with Programmatic Direct Mail

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Scaled to Always On strategy

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Implemented enriching Retargeting, Lookalikes, Graph Mail

Mejuri partnered with PebblePost in 2019, launching a pilot program using the Programmatic Direct Mail® platform. After witnessing initial success, they scaled to an Always On strategy and later expanded in Q4. Using Retargeting, Lookalikes, and Graph Mail, Mejuri sent tactical, visually appealing postcards directly to homes, thereby offering a fresh contrast to digital fatigue. This combination allowed them to effectively engage with their audience, fostering personal bonds and reinforcing brand presence.

Result

Impressive Monthly, ROAS Growth Seen

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Achieved 9x ROAS with Retargeting

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Lookalikes strategy facilitated 6x ROAS

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Graph Mail garnered remarkable 50x ROAS

Mejuri saw significant results each month, thanks to PebblePost's solution. Retargeting efforts yielded 9x ROAS and an 85% conversion rate lift. Their Lookalikes strategy led to a 6x ROAS, with consistent monthly growth. The Graph Mail strategy provided an even more astonishing 50x ROAS. The combined tactics and PebblePost’s supportive, responsive nature helped Mejuri achieve its marketing goals, fostering a strong relationship and ensuring ongoing investment in the Programmatic Direct Mail platform.

Keywords

PROGRAMMATIC DIRECT MAIL

MARKETING INNOVATION

CUSTOMER ACQUISITION

RETARGETING STRATEGIES

ROAS

BRAND AWARENESS

The Blurbs 20

20 Frequently Asked Questions

Are they VC funded?

Most innovative marketing technology companies, particularly those emphasizing new channels like Programmatic Direct Mail, are often VC funded to support growth and development.

Do they do retargeting?

PebblePost uses online intent data to drive direct mail, which is a form of retargeting by reaching decision-ready audiences based on their online behavior.

Are they CCPA-compliant?

Given their focus on privacy-by-design and reference to first-party data, it is likely they comply with CCPA regulations.

Do they do marketing automation?

The platform offers automated workflows and always-on optimization algorithms, which are key components of marketing automation.

Do they have Fortune 500 clients?

The text doesn't specifically mention Fortune 500 clients, but given their client base and performance claims, it is possible.

Do they help optimize marketing mix?

Their platform integrates traditional direct mail with modern data strategies to optimize the overall marketing mix.

Have they existed more than 5 years?

The text does not provide specific information on the company's founding date.

Do they prove effectiveness with data?

The provided text emphasizes the use of data to measure performance and achieve high return on ad spend (ROAS).

Do they help acquire and retain customers?

Their solutions are focused on both acquisition (discovering and converting new customers) and retention (upselling, cross-selling, and winback).

Are they a content personalization solution?

They use online intent and first-party data to deliver relevant and timely direct mail, which is a form of content personalization.

Do they integrate with Shopify or Salesforce Commerce Cloud?

The text does not specify integrations with Shopify or Salesforce Commerce Cloud.

Do they specifically offer email and SMS marketing services?

Their primary focus is on Programmatic Direct Mail rather than email or SMS marketing services.

Are they a CDP that segments and acts on customer data and behavior?

While they use customer data for targeting, they are not explicitly described as a Customer Data Platform (CDP) that segments and acts on customer data and behavior.

PebblePost has not completed The Blurbs 20 Questions.

PebblePost

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