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LS Direct

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"Turns internet browsing into direct mail"

Case Study
Frequently Asked Questions
LS Direct uses sophisticated data technology to convert website visits and digital user activity into personalized and programmatic direct mail advertisements which helps in customer acquisition, retention, and reactivation thereby boosting sales for marketers.
LS Direct Stated Claims
These are public claims Blurbs AI believes to have been made by LS Direct.
data-driven personalization
LS Direct claims that it delivers highly personalized, intent-driven programmatic direct mail to convert prospects and retain customers.
proven ROI
LS Direct claims that its clients in the home furnishings industry achieve an average incremental ROI of 1,276% with its Boomerang direct® solution.
advanced analytics
LS Direct claims that its proprietary SmartDash™ technology provides clear analytics to help clients learn from and adapt their outreach strategies.
OMNICHANNEL MARKETING
DATA-DRIVEN MARKETING
PREDICTIVE ANALYTICS
PERSONALIZED MARKETING
BlurbSTAR Case Study
LS Direct & Ashley Homestores Southeast
LS Direct boosts ROI with data-driven direct mail.
3.5x
Lift in Customer Conversion Rate
1276%
Average Incremental ROI in Home Furnishings
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1.
Situation
Optimizing Data-Driven Direct Marketing
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Leverage data science for marketing strategies.
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Sustainability focus with recycled materials.
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Proven incremental ROI in direct mail.
LS Direct is known for translating advanced data science into actionable marketing strategies, providing comprehensive solutions across industries such as Home Furnishings, Leisure & Hospitality, and Retail. The company's dedication to sustainability is evident in using 100% recycled paper products. LS Direct is recognized for their unique approach to digitally driven direct mail that demonstrates a proven incremental ROI. The focus has been on staying connected at every stage of the buyer’s journey. They leverage intent-driven postal retargeting to convert prospects, retain customers and reactivate lapsed buyers. LS Direct serves prominent brands seeking effective outreach to their audience.
2.
Task
Enhancing Client Marketing Performance
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Create efficient client solutions through SmartDash™.
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Optimize marketing with targeted analytics.
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Bridge digital and physical marketing channels.
The task for LS Direct involves creating solutions that allow clients to reach potential and existing customers effectively and efficiently. This includes utilizing their proprietary SmartDash™ technology for clear and dynamic business intelligence. The system provides analytics that help clients in different markets optimize their efforts by spending marketing dollars more wisely. LS Direct aims to personalize direct mail through data-driven insights, tailored to the specific intents of various customer segments. The idea is to bridge the digital and physical realms of marketing, ensuring personalized communication that incites action.
3.
Action
Implementing Intent-Based Retargeting Solutions
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Utilize intent-based postal retargeting.
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Focus on customer conversion and retention.
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Support data-backed marketing decisions.
LS Direct actively focuses on delivering personalized marketing messages via intent-based postal retargeting tools, like Boomerang direct®. They specialize in customizing outreach that aligns with customers' online behaviors, which is crucial for facilitating in-home decision-making. The actionable steps involve using dynamic programmatic direct mail to communicate effectively with prospects, convert them into customers, and foster customer retention and reactivation. LS Direct supports clients by allowing them to make data-backed marketing decisions, providing the necessary technology and human support to drive impactful results.
4.
Result
Achieving Notable ROI for Clients
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Clients experience remarkable ROI increases.
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Significant lifts in conversion rates achieved.
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Marketing resources optimized for impact.
Through LS Direct's strategies, clients have achieved significant improvements in ROI, particularly in the home furnishings industry. Numbers such as a 1,276% average incremental ROI highlight the effectiveness of their programmatic direct mail approaches. Additionally, LS Direct clients have witnessed a sixfold lift in average prospect conversion rates and a 3.5x lift in customer conversion rates using Boomerang direct®. By providing comprehensive and actionable insights, clients can see where marketing resources have the most impact, supporting ongoing strategic refinement and proven results.
Keywords
LS DIRECT
DATA-DRIVEN MARKETING
INCREMENTAL ROI
POSTAL RETARGETING
PROGRAMMATIC DIRECT MAIL
SMARTDASH TECHNOLOGY
CUSTOMER CONVERSION
DIRECT MARKETING SUCCESS
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